 Robert Zirkelbach |
Robert Zirkelbach, executive VP-PA at the Pharmaceutical Research and Manufacturers of America, has moved to ExxonMobil as head of global issues and advocacy.
The six-year PhRMA veteran developed and guided communications strategy overseeing its media relations, digital/social media, advertising, message development, internal communications and executive visibility.
Previously, Zirkelbach did a seven-year stint as VP-strategic communications at America's Health Insurance Plans. He was in charge of the team responsible for the association’s media relations, public policy communications, and grassroots and issue advocacy. Zirkelbach also positioned AHIP for the roll-out and implementation of the Affordable Care Act.
He also served as press secretary for Congressman Jim Nussle (R-IA).
Too many executives view public affairs as a technical task. They think that if their policy is strong, their facts are correct, and their lawyers are ready, the outcome will naturally follow. That’s a dangerous misconception.
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