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Gagnier Communications and Principal Communications Group represent RedBird Capital Partners as it teams with Dwayne “The Rock” Johnson and his business partner Dany Garcia to buy the bankrupt XFL for $15M.
Founded by Goldman Sachs partner Gerry Cardinale, RedBird manages $4B in capital across verticals in sports, TMT, financial services and consumer products.
Cardinale helped create the YES Network with the New York Yankees; Legends Hospitality with the Yankees and Dallas Cowboys; On Location Experiences with the NFL, and Suddenlink Communications, which was the No. 7 cable TV company when it was acquired by France’s Altice.
The XFL declared Chapter 11 in April and was scheduled to go into auction on Aug. 7. President Jeffrey Pollack called the deal “a Hollywood ending” to our sale process. “Dwayne, Dany and Gerry are a dream team ownership group and the XFL is in the best possible hands going forward,” he said.
Dan Gagnier and PCG’s Melissa Zukerman and Paul Pflug handle RedBird, while Hiltzik Strategies’ Matthew Hiltzik and Jeremy Watkins represent the XFL’s parent Alpha Entertainment.
ICR Inc. handles communications for Enhanced Ltd, which plans to run Olympic-type competitions with athletes using performance-enhancing drugs, as it goes public in a SPAC deal valued at $1.2B via a merger with A Paradise Acquisition Corp. of Hong Kong.
C Street Advisory Group handles strategic communications duties for American Signature Inc. as the Columbus-based home furnishings retailer declares Chapter 11.
Collected Strategies handles Exact Sciences as the cancer screening leader is acquired by Abbott in a deal with an enterprise value of $23B.
Joele Frank represents Philadelphia-based Axalta Coating Systems as it agrees to merge with Amsterdam’s AkzoNobel in a deal valued in the $25B range.
Interpublic posted a 5.1 percent drop in Q3 net revenues to $2.5B as CEO Philippe Krakowsky reports the final financial results of the publicly traded company.
