Kekst CNC is working Japan's Softbank Group's $40B stock and cash deal to merge its UK-based Arm Limited unit into Nvidia Corp., a transaction the Wall Street Journal calls “one of the largest semiconductor takeovers ever.”
Nvidia, which is headquartered in Santa Clara, CA, says the acquisition joins its world-class AI computer platform with Arm’s ecosystem to “create the premier computing company for the age of artificial intelligence, accelerating innovation while expanding into large, high-growth markets.”
The deal will expand Nvidia’s graphic processors used for videogames into markets such as smartphones, PCs, self-driving cars and robotics.
“In the years ahead, trillions of computers running AI will create a new internet-of-things that is thousands of times larger than today’s internet-of-people,” said Nvidia CEO/founder Jensen Huang. “The combination will create a company fabulously positioned for the age of AI.”
Softbank, which bought Arm for $32B four years ago, is expected to own less than 10 percent of Nvidia once the deal is finalized.
Kekst CNC’s Jeremy Fielding and Richard Campbell are fielding media calls for Softbank. Publicis Groupe owns Kekst CNC.
Kekst CNC represents Public Storage as it acquires National Storage Affiliates, which uses Joele Frank for media work, to create the world’s largest self-storage owner & operator.
Prosek Partners handles New York’s Tilray Brands, craft beer & cannabis operation, as it acquires BrewDog, a leading British independent beer producer in the UK, for $45M.
Brunswick Group handles Zurich Insurance as it agrees to buy UK-based Beazley specialty insurer in a deal valued at $11B.
FGS Global represents Brink’s as it agrees to acquire NCR Atleos, which relies on Collected Strategies, in a $6.6B cash & stock deal to create a leading fintech infrastructure company. (Updated)
A January article in O’Dwyer’s proposes that in 2026, the strongest financial brands will not simply tell compelling stories—they will “signal readiness.”
