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Brunswick Group handles William Hill as the British bookmaker receives takeover offers from Apollo Global Management and Caesars Entertainment.
The operator of about 1,600 betting shops in the UK announced Sept. 25 that it is discussing the proposals with the respective parties but warns there is no certainty that any deal would take place.
William Hill has targeted the US, which currently generates about eight percent of its revenues, as a major growth market.
Since the Supreme Court legalized sports betting in 2018, 14 states have established regulated betting.
William Hill already is exclusive sports betting operator for Caesars Entertainment and has digital content deals with ESPN and CBS Sports.
Brunswick's Andrew Porter, Fiona Micallef-Eynaud, Craig Breheny and Chris Buscombe handle William Hill.
Publicis Groupe reported 4.5 percent Q1 organic growth in net revenues to $4.1B despite the volatile macro environment.
PondelWilkinson, the Los Angeles-based IR and strategic communications shop, has expanded to the East Coast by adding Anreder & Company veterans following the retirement of principal Steven Anreder.
Teneo represents American Ocean Minerals Corp as its merges with NASDAQ-listed Odyssey Marine Exploration to create a $1B deep-sea critical minerals research and mining platform that is under US-control.
Kekst CNC represents Cleveland-based Everstream as the business-only fiber network receives bankruptcy court approval for the sale of almost all of its operations to Bluebird Fiber for $385M.
FTI Consulting handles media for McCormick as the 137-year-old flavors company combines with Unilever Foods in a deal valued at $45B.
