Brunswick Group handles William Hill as the British bookmaker receives takeover offers from Apollo Global Management and Caesars Entertainment.
The operator of about 1,600 betting shops in the UK announced Sept. 25 that it is discussing the proposals with the respective parties but warns there is no certainty that any deal would take place.
William Hill has targeted the US, which currently generates about eight percent of its revenues, as a major growth market.
Since the Supreme Court legalized sports betting in 2018, 14 states have established regulated betting.
William Hill already is exclusive sports betting operator for Caesars Entertainment and has digital content deals with ESPN and CBS Sports.
Brunswick's Andrew Porter, Fiona Micallef-Eynaud, Craig Breheny and Chris Buscombe handle William Hill.