Sitrick And Company is working for the Women’s Basketball Coaches Association as it works to address the gender inequities in college basketball.

The group on April 2 launched OurFairShot.com as an online clearinghouse to highlight inequities in women’s and men’s college basketball and spotlight WBCA’s push to level the playing field.

Danielle Donehew, executive director of WBCA, believes the time is ripe to deliver the promise of Title IX, which was passed more than 40 years ago and make equity in sports a reality.

She wants supporters to contact Members of Congress and leaders at the NCAA to advocate for gender equity.

Sitrick And Company’s Mike Sitrick, Sallie Hofmeister, Matthew Fern and Angela Pruitt handle the WBCA.