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Sitrick And Company is working for the Women’s Basketball Coaches Association as it works to address the gender inequities in college basketball.
The group on April 2 launched OurFairShot.com as an online clearinghouse to highlight inequities in women’s and men’s college basketball and spotlight WBCA’s push to level the playing field.
Danielle Donehew, executive director of WBCA, believes the time is ripe to deliver the promise of Title IX, which was passed more than 40 years ago and make equity in sports a reality.
She wants supporters to contact Members of Congress and leaders at the NCAA to advocate for gender equity.
Sitrick And Company’s Mike Sitrick, Sallie Hofmeister, Matthew Fern and Angela Pruitt handle the WBCA.


There is a huge chasm when it comes to support the Iranian invasion between Americans and Israelis.
Tricia McLaughlin, the combative spokesperson for Department of Homeland Security Secretary Kristi Noem, is leaving her post.
While finding the right solution to a problem is still important, the work that differentiates effective communications leaders is problem-finding—identifying the real risk before it becomes visible, reputational or irreversible.
Orchestra has recruited Deepika Sandhu for the senior VP-legal & crisis communications slot.
Apologies are often seen as a weakness or as proof that a leader has lost control of the narrative. But Donald Trump's failure to apologize after he posted—and then deleted—a video with a racist clip of Barack and Michelle Obama shows how flawed this mindset is.



