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| Sabrina Horn |
Sabrina Horn, the high-tech PR guru who sold her Horn Group to Finn Partners in 2015, has published “Make It, Don’t Fake It.”
The book explains how avoiding “short hacks” can lead PR pros toward practicing authentic and enduring leadership.
"Make It, Don’t Fake It" draws on Horn’s 25 years of experience in the field to show readers why a solid foundation in the truth can result in greater rewards for agencies.
Writing as both a leader in PR and the CEO of her own firm, Horn offers advice for successfully negotiating many of the pitfalls that agencies face—without playing fast and loose with the facts.
The book goes into such topics as: how to deal with the harsh truths of a crisis, why making false promises to customers and investors often ends badly, getting rid of the feelings of “impostor syndrome” that many leaders feel, and developing the confidence and clarity to make sound business decisions.
“My mission in this book is to help people achieve business success with integrity by dismantling the ‘fake it till you make it’ ethos, which only serves to corrupt integrity and hinder long-term success,” Horn writes in the book’s introduction.
Time correspondent Simon Shuster’s “The Showman” demonstrates how Ukraine president Volodymyr Zelensky’s masterful knowledge of PR tactics and the power of propaganda transformed him from comedian into a respected world leader.
Iuliia Mendel, who served as press secretary for Ukraine president Volodymyr Zelensky from 2019 to 2021, will release a book called “The Fight Of Our Lives” in September, published by Simon & Schuster’s One Signal Publishers.
Robert Dilenschneider, former CEO of Hill and Knowlton, is releasing the fifth edition of The Public Relations Handbook on Feb. 15. 
Big Advertising may be down for the count, but the power of marketing lives on. That’s the big takeaway from Paul Dyer’s “Friction Fatigue,” a look at what advertising’s downward spiral means for “future-focused brands."
“If Mark David Chapman had social media, he wouldn’t have shot John Lennon—he would have tweeted about him.” That’s a quote from Sandy Petty (aka “Fuse"), the protagonist of Eric Dezenhall’s latest work of fiction, “False Light”.
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