ICR Inc. handles Blackstone Products, which commands 80 percent of the outdoor griddle market, as it plans to go public via a SPAC deal worth $900M.

The Wall Street Journal noted that Blackstone’s griddles are star performers on the TikTok and Instagram social media platforms, which has driven awareness of the product line, according to the company’s CEO Roger Dahle.

He called the company, which launched its first griddle in 2008, a pioneer in the category that has ignited a “massive social media movement supported by our loyal customers.”

Dahl said the merger with Ackrell SPAC Partners will help Blackstone “to achieve its mission to make outdoor cooking accessible to all, for every meal.”

Blackstone will trade on the NASDAQ once the transaction is completed during the second quarter of 2022.