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| Nicholas Leasure |
Reevemark promotes Nicholas Leasure to managing director. Leasure previously served as senior vice president at the firm. Before that, he was a director at both Finsbury and Joele Frank. Since joining Reevemark, Nick has contributed to the firm’s financial communications and special situations practice, particularly in matters involving shareholder activism and corporate transactions, and has helped lead the firm’s marketing efforts. “Nick has been an integral part of our differentiated client offerings, providing senior level communications counsel on high-stakes, value-determinative matters,” said Reevemark founder partner and chief executive officer Brandy Bergman.
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| Michael Byrnes |
Weber Shandwick names Michael Byrnes general manager of its Boston office. Byrnes, who was previously SVP, client experience, succeeds Stacey Bernstein, who left the firm to take the CEO spot at M Booth Health. Before coming to Weber Shandwick in 2020, Byrnes was a vice president at Matter Communications. Before that, he was vice president communications and account services at PointAcross. In his new role, he will work to deliver solutions for clients across sectors while recruiting and retaining talent and bolstering the office’s culture. “Michael is a highly respected and talented leader who has contributed enormously to Boston’s success over the last year. With him at the helm, and the strong leadership team already in place, I have no doubt that we will continue to see growth,” said Weber Shandwick president, North America Joy Farber Kolo.
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| Diego Bertagni |
BCW hires Diego Bertagni as executive creative director, North America, based in Chicago. Bertagni was most recently executive creative director at draftLine YYZ, the in-house agency for Anheuser-Busch, where he built the Toronto office from scratch. He has also held creative director posts at Flipp Corporation, Tribal Worldwide and OgilvyOne Worldwide. In his new post, Bertagni will be responsible for leading and building the region’s team of creative professionals. “Diego is going to be a fantastic addition to BCW’s creative team as he brings an expansive perspective to solving client problems with unbridled creativity,” said Fede Garcia, who joined BCW as global chief creative officer last year. “He uses everything at his disposal to move audiences to act.”
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, an SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
Catherine Sullivan, global chief communications officer at Burson, has exited the WPP unit after a 12-year run.
Six Flags Entertainment Corporation hires Amy Martin Ziegenfuss as CMO, effective June 3. Ziegenfuss was most recently CMO at Carnival Cruise Line... Narrative Strategies brings on Hanna Beckman and Rich Casale as senior directors... Grayling has appointed Maury Postal as EVP, creative strategy and innovation services... HMH (Houghton Mifflin Harcourt), an educational publisher and technology company focused on K–12 education, assessments and professional learning, names Jessica Naeve CMO.
Brunswick Group has announced that Teneo's Christian Buss and Netflix's Paul Shaw have joined the firm as partners in San Francisco.
4media group promotes chief operating officer Melissa Elsner to CEO, succeeding Ed Cyster... Seven Letter names Tanvi Purohit account director at its Seven Letter Labs unit... Moxie Strategies, which is marking its second anniversary, brings on Janice Laurente as EVP of public affairs.
