|Dave Parro, Mark Miller|
Walker Sands promotes Dave Parro to chief operating officer and Mark Miller to chief financial officer. Parro has been with the agency since 2012, most recently serving as executive vp, operations. He established the company’s client services department in 2019 and developed its first large-scale integrated marketing programs. As COO, Parro will lead the agency’s operations, IT, client services, sales and marketing teams. Miller was previously senior vp, finance. Before coming to Walker Sands in 2018, he was director, finance and operations at HBR Consulting. “Walker Sands is more sophisticated than ever and both Dave and Mark have had a huge hand in that,” said CEO Mike Santoro.
Digital wedding planning company The Knot Worldwide brings on Jenny Lewis as chief marketing officer. Lewis was previously head of US & Canada Marketing at Uber. She previously worked at Undertone Advertising and Fox Networks Group (FX, National Geographic Channel, Fox Sports), where she developed co-marketing strategies with brands such as MillerCoors and Volkswagen. In her new post, Lewis will lead all marketing, insights, and editorial initiatives for The Knot Worldwide and its 19 global brands across 16 countries. "She is a highly experienced, seasoned business leader responsible for building one of the most well-known global marketplace brands: Uber," said The Knot Worldwide CEO Tim Chi, Chief Executive Officer of The Knot Worldwide. "I am confident that Jenny’s consumer-centric approach to full-funnel marketing and ability to anchor a brand’s relevancy with current and prospective consumers will drive innovation.”
Turning Point Brands, which manufactures, markets and distributes branded consumer products including alternative smoking accessories, hires Summer Frein as chief marketing officer. Frein was most recently general manager at Cronos Group, USA, where she designed and implemented the company’s sales and marketing strategy. Prior to joining Cronos, she held a variety of senior leadership roles at Altria Group across sales, digital and brand marketing, strategy and business development. In 2018, she led Altria’s cannabis research investment initiative. “Summer’s vast experience leading the planning, strategic development and execution for notable consumer brands will be extremely valuable,” said Turning Point Brands president and CEO Yavor Efremov.