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| Hillary Herskowitz |
Mark Allen & Co. names Hillary Herskowitz, head of media and entertainment. Herskowitz has been a consultant for the agency since 2019. She previously served as a senior-level public relations consultant to Feld Entertainment productions, including Disney On Ice, Monster Trucks, and Ringling Bros. and Barnum Bailey Circus. She has also worked with such brands as Amazon, Live Nation, Sesame Workshop and Cirque du Soleil. In her new post, Herskowitz will lead the expansion of the agency’s media and entertainment division, as well as manage the day-to-day activities of a variety of Mark Allen & Co. clients. “Hillary has represented some of the world’s most recognized entertainment brands. She’s also an incredible leader and mentor and will be an immediate asset to our entire roster of clients,” said Mark Allen & Co. founder and CEO Mark Pasetsky.
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| Margaret Carpo |
Clarity appoints Margaret Carpo as VP, working out of the agency’s San Francisco office. Carpo joins Clarity from Engage PR, a tech-focused firm, where she was associate vice president. She has also worked for Next Fifteen agency Archetype (formerly Text 100). At Clarity, Carpo will serve as senior counsel to existing clients and develop new client relationships in enterprise tech, telecoms, security, health tech and other sectors. “Margaret brings a truly global perspective and huge dynamism and will be an important part of our leadership team, as we continue to scale,” said Clarity president, North America Jon Meakin.
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| Catherine Solazzo |
Syntax, a multi-cloud and mission-critical applications managed cloud provider, appoints former IBM marketing exec Catherine Solazzo as CMO. Solazzo was most recently SVP of marketing, Americas at IT services and consulting company TD SYNNEX. She was at IBM for over 16 years, holding a series of senior marketing posts, including vice president, IBM partner ecosystem marketing. At Syntax, Solazzo will work to help the company capitalize on its robust portfolio footprint and brand equity globally. “Catherine has a track record of delivering high-yielding marketing programs in collaboration with partners across the ecosystems,” said Syntax global CEO Christian Primeau.
BPCM brings on Amy Keller Laird as managing director of beauty and wellness, and Melissa Wiggins as managing director of fashion... Highwire PR names Dave Samson and Adam Cossman to its board of directors... Mark Allen & Co. promotes SVP Jason Fink to EVP and ups R. Kurt Osenlund from creative director and account director to VP of client relations... Narrative Strategies hires Tory Newmyer as senior director.
Inizio Evoke names Stephanie DeViteri president, North America... Dentons Global Advisors-Albright Stonebridge Group brings on Joerg (Jörg) Wuttke as a partner, based in its DC office... Golin appoints Rowena Bergman as EVP, head of data & analytics for its U.S. healthcare practice, Golin Health... Raptor PR, a specialist tech PR agency for the global video games industry, brings on James Law as PR director.
StreetCred Communications brings on Rob Farmer, a veteran of The Rudin Group and Charles Schwab... Cozen O’Connor Public Strategies adds Jessica Monahan to its Washington D.C.-based lobbying team as a senior principal... Edcetera, a provider of career education programs that is backed by Eden Capital, appoints Jim Gallagher as CMO.
Derris promotes Lisa Frank, who founded the brand consultancy along with Jesse Derris in 2013, to CEO... PAN Communication
Aaron Guiterman will rejoin Edelman’s government and PA unit as head of US public affairs on April 29.
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