Mark Allen & Co. names Hillary Herskowitz, head of media and entertainment. Herskowitz has been a consultant for the agency since 2019. She previously served as a senior-level public relations consultant to Feld Entertainment productions, including Disney On Ice, Monster Trucks, and Ringling Bros. and Barnum Bailey Circus. She has also worked with such brands as Amazon, Live Nation, Sesame Workshop and Cirque du Soleil. In her new post, Herskowitz will lead the expansion of the agency’s media and entertainment division, as well as manage the day-to-day activities of a variety of Mark Allen & Co. clients. “Hillary has represented some of the world’s most recognized entertainment brands. She’s also an incredible leader and mentor and will be an immediate asset to our entire roster of clients,” said Mark Allen & Co. founder and CEO Mark Pasetsky.
Clarity appoints Margaret Carpo as VP, working out of the agency’s San Francisco office. Carpo joins Clarity from Engage PR, a tech-focused firm, where she was associate vice president. She has also worked for Next Fifteen agency Archetype (formerly Text 100). At Clarity, Carpo will serve as senior counsel to existing clients and develop new client relationships in enterprise tech, telecoms, security, health tech and other sectors. “Margaret brings a truly global perspective and huge dynamism and will be an important part of our leadership team, as we continue to scale,” said Clarity president, North America Jon Meakin.
Syntax, a multi-cloud and mission-critical applications managed cloud provider, appoints former IBM marketing exec Catherine Solazzo as CMO. Solazzo was most recently SVP of marketing, Americas at IT services and consulting company TD SYNNEX. She was at IBM for over 16 years, holding a series of senior marketing posts, including vice president, IBM partner ecosystem marketing. At Syntax, Solazzo will work to help the company capitalize on its robust portfolio footprint and brand equity globally. “Catherine has a track record of delivering high-yielding marketing programs in collaboration with partners across the ecosystems,” said Syntax global CEO Christian Primeau.