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| Hillary Herskowitz |
Mark Allen & Co. names Hillary Herskowitz, head of media and entertainment. Herskowitz has been a consultant for the agency since 2019. She previously served as a senior-level public relations consultant to Feld Entertainment productions, including Disney On Ice, Monster Trucks, and Ringling Bros. and Barnum Bailey Circus. She has also worked with such brands as Amazon, Live Nation, Sesame Workshop and Cirque du Soleil. In her new post, Herskowitz will lead the expansion of the agency’s media and entertainment division, as well as manage the day-to-day activities of a variety of Mark Allen & Co. clients. “Hillary has represented some of the world’s most recognized entertainment brands. She’s also an incredible leader and mentor and will be an immediate asset to our entire roster of clients,” said Mark Allen & Co. founder and CEO Mark Pasetsky.
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| Margaret Carpo |
Clarity appoints Margaret Carpo as VP, working out of the agency’s San Francisco office. Carpo joins Clarity from Engage PR, a tech-focused firm, where she was associate vice president. She has also worked for Next Fifteen agency Archetype (formerly Text 100). At Clarity, Carpo will serve as senior counsel to existing clients and develop new client relationships in enterprise tech, telecoms, security, health tech and other sectors. “Margaret brings a truly global perspective and huge dynamism and will be an important part of our leadership team, as we continue to scale,” said Clarity president, North America Jon Meakin.
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| Catherine Solazzo |
Syntax, a multi-cloud and mission-critical applications managed cloud provider, appoints former IBM marketing exec Catherine Solazzo as CMO. Solazzo was most recently SVP of marketing, Americas at IT services and consulting company TD SYNNEX. She was at IBM for over 16 years, holding a series of senior marketing posts, including vice president, IBM partner ecosystem marketing. At Syntax, Solazzo will work to help the company capitalize on its robust portfolio footprint and brand equity globally. “Catherine has a track record of delivering high-yielding marketing programs in collaboration with partners across the ecosystems,” said Syntax global CEO Christian Primeau.
Renault Group brings on Paul Michon as corporate communications director, effective Sept. 1. He joins from Kering, the luxury goods marketer.
SKDK makes Loren Riegelhaupt, Michael Czin and Julie Andreeff Jensen agency partners... Coca-Cola Company promotes Gary McElyea to lead its pan-European Public Policy & Government Affairs agenda, and Sophia Chrysopoulou to serve as head of EU public affairs... Rithum, a commerce solutions provider, appoints Kim Miller as CMO and head of global strategy. 
Mara Motherway, who was
Avoq has recruited advertising pro Jillian Goger as senior VP/group creative director in its New York office.
SBM Partners, a Tallahassee-based government affairs firm, brings on Kevin Cleary as a partner. Cleary most recently served as VP of government relations at Allegiant Strategies Group.... WHOOP, which offers a wearable device providing health guidance across sleep, recovery, strain, fitness and longevity, names Dirk-Jan "DJ" van Hameren as CMO.... Dunn Pellier Media, a PR agency working with clients in the health and wellness sector, promotes Erica Gutierrez from account executive to senior account executive.
