Guillermo Lasso Mendoza
Guillermo Lasso Mendoza

Perceptual Advisors is providing crisis PR services to Ecuador regarding the impeachment process of its embattled president Guillermo Lasso Mendoza.

The country is reeling from escalating violence, drug trafficking, corruption and food insecurity.

CNN ran a story May 4 that was headlined: “Ecuador is in trouble and its president may pay the price.”

Lasso, who survived impeachment last year, is expected to face another effort to oust him on embezzlement charges that allegedly took place before he became president.

He denies the allegations.

Perceptual Advisors is tasked with conducting media outreach in the US and overseas to “introduce/clarify the truth about the motifs of the impeachment” and Lasso’s defense.

The firm also is to generate and maintain the support of Lasso’s allies.

It is to receive a $250K fee for work from April 5 through May 20. The pact is with Global Research and Asset Management LLC.

Claudia Gioia, co-founder and managing partner at Perceptual Advisors, is project lead on the work.

She is the former Latin America CEO at Hill+Knowlton Strategies, head of Burson-Marsteller’s US Hispanic unit, senior VP at LLYC-Americas arm, and WPP’s Latin America client leader for Ford Motor.