DRIVEN360 lands North Texas Innovation Alliance, a 501(c)3 regional consortium of over 40 municipalities, agencies, corporations and academic institutions across North Texas working to create a connected, smart and resilient region. The agency will aid NTXIA in magnifying their marketing and branding initiatives across communications platforms, in addition to providing counsel for long-term member and partnership development. “Our organization is looking forward to working with DRIVEN360 to continue to amplify our mission, goals and tools to ensure our current and future partners and members have the full picture of how we may best support them in their smart city efforts," said NTXIA executive director and co-founder Jennifer Sanders.
Workhouse signs on as agency of record for Whitechapel Projects and Gigino Trattoria. For Whitechapel Projects, a 120-year-old warehouse complex in Long Branch, NJ that has been transformed into an music, art and private events space, Workhouse is representing both the complex as a whole and Sidepiece, a new pizza concept located within the complex. It is developing integrated promotional campaigns that include domestic communication efforts, ongoing public relations and imaginative creative content. Gigino Trattoria, an Italian restaurant in New York City’s Tribeca neighborhood, is engaging Workhouse to provide a mix of public relations, celebrity events and creative content. Other recent additions to Workhouse’s client roster include Jnana Yoga, the Ukraine documentary film “The Comedy of War” and New York City retailer & eyewear brand Fabulous Fanny’s.
Marx Buscemi Eisbrenner Group, which focuses on clients in the automotive, mobility, trucking, tech and consumer goods industries, is engaged as agency of record by Litens Aftermarket, a producer of automotive components. MBE Group will support the company with marketing and branding strategies aimed at reaching professional repair technicians within the auto care industry. “They have an outstanding track record for creating strong marketing programs,” said Litens Aftermarket national sales manager Scott Howat, national sales manager of Litens Aftermarket. A member of IPREX, MBE Group has offices in Troy, MI and San Rafael, CA.