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DRIVEN360 lands North Texas Innovation Alliance, a 501(c)3 regional consortium of over 40 municipalities, agencies, corporations and academic institutions across North Texas working to create a connected, smart and resilient region. The agency will aid NTXIA in magnifying their marketing and branding initiatives across communications platforms, in addition to providing counsel for long-term member and partnership development. “Our organization is looking forward to working with DRIVEN360 to continue to amplify our mission, goals and tools to ensure our current and future partners and members have the full picture of how we may best support them in their smart city efforts," said NTXIA executive director and co-founder Jennifer Sanders.
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Workhouse signs on as agency of record for Whitechapel Projects and Gigino Trattoria. For Whitechapel Projects, a 120-year-old warehouse complex in Long Branch, NJ that has been transformed into an music, art and private events space, Workhouse is representing both the complex as a whole and Sidepiece, a new pizza concept located within the complex. It is developing integrated promotional campaigns that include domestic communication efforts, ongoing public relations and imaginative creative content. Gigino Trattoria, an Italian restaurant in New York City’s Tribeca neighborhood, is engaging Workhouse to provide a mix of public relations, celebrity events and creative content. Other recent additions to Workhouse’s client roster include Jnana Yoga, the Ukraine documentary film “The Comedy of War” and New York City retailer & eyewear brand Fabulous Fanny’s.
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Marx Buscemi Eisbrenner Group, which focuses on clients in the automotive, mobility, trucking, tech and consumer goods industries, is engaged as agency of record by Litens Aftermarket, a producer of automotive components. MBE Group will support the company with marketing and branding strategies aimed at reaching professional repair technicians within the auto care industry. “They have an outstanding track record for creating strong marketing programs,” said Litens Aftermarket national sales manager Scott Howat, national sales manager of Litens Aftermarket. A member of IPREX, MBE Group has offices in Troy, MI and San Rafael, CA.
ICR releases a report that says the SPAC IPO market has been trending upward—and is likely to stay on that track... Washington Women in PR is sponsoring an April 15 event that looks at how women can change the dynamics that often keep them in lower-visibility positions through strategic self-advocacy and organizational awareness... Life Science Cares Boston, an organization supported by LaVoieHeathScience, will convene leaders, employees and partners from across the life sciences industry for its annual Impact Breakfast on April 13 at the Omni Boston Hotel at the Seaport.
Bell Yard Communications and Kysen PR, London-based firms that focus on legal market and litigation PR, are merging. The combined firm will operate as Bell Yard Kysen Communications... FINN Partners launches Travel with Tastemakers, a global report that looks at more than 25 destinations through the eyes of the creatives who shape them... Baker Public Relations, a woman-owned agency based in Albany with offices in Pittsburgh, PA and St. Petersburg, FL, rebrands as The Baker Agency. 
ChangeMakers, an independent shop with 400 professionals across Canada and the U.S., is merging with The Creative Dept., which advises innovative and culture-shaping companies on brand strategy and creative direction... Full Court Press Communications, a Bay Area-based strategic communications firm, celebrates its 25th anniversary... R&J Strategic Communications marks its 40th anniversary by launching its Moments That Made a Difference campaign.
