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DRIVEN360 lands North Texas Innovation Alliance, a 501(c)3 regional consortium of over 40 municipalities, agencies, corporations and academic institutions across North Texas working to create a connected, smart and resilient region. The agency will aid NTXIA in magnifying their marketing and branding initiatives across communications platforms, in addition to providing counsel for long-term member and partnership development. “Our organization is looking forward to working with DRIVEN360 to continue to amplify our mission, goals and tools to ensure our current and future partners and members have the full picture of how we may best support them in their smart city efforts," said NTXIA executive director and co-founder Jennifer Sanders.
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Workhouse signs on as agency of record for Whitechapel Projects and Gigino Trattoria. For Whitechapel Projects, a 120-year-old warehouse complex in Long Branch, NJ that has been transformed into an music, art and private events space, Workhouse is representing both the complex as a whole and Sidepiece, a new pizza concept located within the complex. It is developing integrated promotional campaigns that include domestic communication efforts, ongoing public relations and imaginative creative content. Gigino Trattoria, an Italian restaurant in New York City’s Tribeca neighborhood, is engaging Workhouse to provide a mix of public relations, celebrity events and creative content. Other recent additions to Workhouse’s client roster include Jnana Yoga, the Ukraine documentary film “The Comedy of War” and New York City retailer & eyewear brand Fabulous Fanny’s.
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Marx Buscemi Eisbrenner Group, which focuses on clients in the automotive, mobility, trucking, tech and consumer goods industries, is engaged as agency of record by Litens Aftermarket, a producer of automotive components. MBE Group will support the company with marketing and branding strategies aimed at reaching professional repair technicians within the auto care industry. “They have an outstanding track record for creating strong marketing programs,” said Litens Aftermarket national sales manager Scott Howat, national sales manager of Litens Aftermarket. A member of IPREX, MBE Group has offices in Troy, MI and San Rafael, CA.
A survey from Matter Communications found that nearly all healthcare marketers (94.4 percent) are currently working with a PR/marketing agency... PAN Communications launches a new website and branding... Semaphore Communications of Cape Town comes on board as a member of IPREX....LAVIDGE managing director Dave Nobs joins the Walter Cronkite School of Journalism and Mass Communication Endowment Board of Trustees.
Mod Op, a digital marketing agency, acquires brand strategy, package design & integrated marketing agency LAM Design... Warren Green & Associates is adding public relations to its services by partnering with Trip Whisperer Agency... The Pollack Group awards its Noemi Pollack Scholarship for the 2024-2025 school year to Sophie Schaked, a rising sophomore at The USC Annenberg School for Communication and Journalism.
The Bliss Group opens a London office to serve professional services, financial services, healthcare, tech and impact clients with a European presence... Granite Creek Capital Partners in partnership with Boathouse Capital, makes an investment in The District Communications Group... Treble forms an artificial intelligence practice group, which will be led out of the agency’s San Francisco office by VP Will Kruisbrink.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
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