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DRIVEN360 lands North Texas Innovation Alliance, a 501(c)3 regional consortium of over 40 municipalities, agencies, corporations and academic institutions across North Texas working to create a connected, smart and resilient region. The agency will aid NTXIA in magnifying their marketing and branding initiatives across communications platforms, in addition to providing counsel for long-term member and partnership development. “Our organization is looking forward to working with DRIVEN360 to continue to amplify our mission, goals and tools to ensure our current and future partners and members have the full picture of how we may best support them in their smart city efforts," said NTXIA executive director and co-founder Jennifer Sanders.
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Workhouse signs on as agency of record for Whitechapel Projects and Gigino Trattoria. For Whitechapel Projects, a 120-year-old warehouse complex in Long Branch, NJ that has been transformed into an music, art and private events space, Workhouse is representing both the complex as a whole and Sidepiece, a new pizza concept located within the complex. It is developing integrated promotional campaigns that include domestic communication efforts, ongoing public relations and imaginative creative content. Gigino Trattoria, an Italian restaurant in New York City’s Tribeca neighborhood, is engaging Workhouse to provide a mix of public relations, celebrity events and creative content. Other recent additions to Workhouse’s client roster include Jnana Yoga, the Ukraine documentary film “The Comedy of War” and New York City retailer & eyewear brand Fabulous Fanny’s.
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Marx Buscemi Eisbrenner Group, which focuses on clients in the automotive, mobility, trucking, tech and consumer goods industries, is engaged as agency of record by Litens Aftermarket, a producer of automotive components. MBE Group will support the company with marketing and branding strategies aimed at reaching professional repair technicians within the auto care industry. “They have an outstanding track record for creating strong marketing programs,” said Litens Aftermarket national sales manager Scott Howat, national sales manager of Litens Aftermarket. A member of IPREX, MBE Group has offices in Troy, MI and San Rafael, CA.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
