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| Simon Cowart |
Alloy hires Simon Cowart as vice president of growth. Cowart was previously director of new business for influencer management and intelligence platform Sideqik. He served as global digital and social media strategist at the Coca-Cola Company, and has represented B2B and B2C technology brands such as Engine Gaming and Netbase Quid. At Alloy, Cowart will lead marketing, sales and partnerships. “Simon’s experience will be integral in helping our agency achieve our goals in this evolving environment, including expanding to new continents, elevating perceived valuation, differentiating ourselves in competitive markets, and more,” said Alloy chief executive officer Raj Choudhury.
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| Erin Bergmeister |
Narrative Strategies names Erin Bergmeister head of digital marketing. Bergmeister joins the agency from 720 Strategies, where she was a senior account director. She previously served as director of strategy and client services at NJI Media. “Erin’s unique ability to develop full-scale digital campaigns that distill complex issues into succinct, impactful messages will give Narrative an even greater ability to provide our clients with premium, full-service solutions to their communications and public affairs goals,” said Narrative Strategies founding partner Ken Spain.
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| Raejeanne Skillern |
Amazon Web Services appoints Raejeanne Skillern as CMO & VP. Skillern most recently led the communications and enterprise compute group at Flex, an appliances, electrical and electronics manufacturing company. She was previously VP for Intel’s cloud provider business. “In her new role, she will play a pivotal part in driving AWS’s growth, ensuring a customer-centric approach, while also continuing to build and cultivate a high-performing, multi-disciplinary marketing team,” AWS senior VP sales and marketin Matt Garman wrote in a memo to employees July 11.
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| Shelley Risk |
HermesPR, which works with venture-backed healthcare and life sciences companies, brings on Shelley Risk as general manager and executive VP. Risk was most recently CMO at Crossroads, a medication-assisted treatment provider for those struggling with opioid use disorder. Her previous position include CMO at Gateway Health and head of communications at Medicare Advantage payer Clover Health. “Shelley's commitment to excellence in her daily work and in her leadership are a monumental addition to this agency," said Nate Hermes, Principal, HermesPR.
Renault Group brings on Paul Michon as corporate communications director, effective Sept. 1. He joins from Kering, the luxury goods marketer.
SKDK makes Loren Riegelhaupt, Michael Czin and Julie Andreeff Jensen agency partners... Coca-Cola Company promotes Gary McElyea to lead its pan-European Public Policy & Government Affairs agenda, and Sophia Chrysopoulou to serve as head of EU public affairs... Rithum, a commerce solutions provider, appoints Kim Miller as CMO and head of global strategy. 
Mara Motherway, who was
Avoq has recruited advertising pro Jillian Goger as senior VP/group creative director in its New York office.
SBM Partners, a Tallahassee-based government affairs firm, brings on Kevin Cleary as a partner. Cleary most recently served as VP of government relations at Allegiant Strategies Group.... WHOOP, which offers a wearable device providing health guidance across sleep, recovery, strain, fitness and longevity, names Dirk-Jan "DJ" van Hameren as CMO.... Dunn Pellier Media, a PR agency working with clients in the health and wellness sector, promotes Erica Gutierrez from account executive to senior account executive.
