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MikeWorldWide has acquired Sēd Communications, a boutique shop headed by Loretta Markevics, who was chief strategy and creative officer of Devries Global and EVP for global strategy at Porter Novelli. She will become MWW’s first-ever chief growth office, overseeing creative services, strategy, research and insights, and marketing and business development functions globally. Markevics will continue to lead Sēd, which will operate as a subsidiary of MWW. Sēd serves start-up brands and companies in emerging categories in the beauty & wellness, and sustainability sectors. Clients include Renogy, Get Joy, Gladskin, Vaxa and BARE Zero Proof. "Loretta's impressive track record in developing award-winning creative and strategies for renowned brands and building agency capabilities, coupled with her entrepreneurial drive, will bring about significant transformation for MWW as we enter our next phase of growth," said Michael Kempner, founder/CEO of MWW.
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Dalton is moving its offices to New City Properties’ Neuhoff District in Nashville’s Germantown neighborhood. It will be the complex’s first office tenant. The agency says that move to the new office space, driven by continued business growth, will allow its employees to work closely together, encouraging creative collaboration. Originally a meat-packing plant, Neuhoff has also been home to the Nashville Jazz Workshop, the Nashville Cultural Arts Project and a personal studio for singer and songwriter John Prine. “The opportunity to move into the vibrant Germantown area, while remaining close to our previous East Nashville location, will provide multiple benefits for the agency and our clients,” said Dalton chairman Jim Dalton. “We believe relocation into the transformational Neuhoff Project makes a statement about our commitment to this city and our goal of further growth for Dalton.”
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ICR is presenting “Strategic Communications in the AI Era: Understand How IR & PR Shape Your Company's AI Narrative,” the third in its Generative AI Webinar Series. The July 20 session, which will run from 1 p.m. to 2 p.m., will explore best practices for building trust, managing expectations and showcasing an organization's commitment to ethical AI development and deployment. Topics set to be covered include strategies for effective communication, trust-building and crisis management with key stakeholders; crafting a compelling AI narrative; managing expectations; and crisis management in the AI age. The webinar will be moderated by ICR managing director of technology PR Katie Creaser and partner and head of technology Greg McDowell.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
