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| Jacqueline Long |
Evins Communications promotes Jacqueline Long to president. Long has served as chief operating officer and chief communications officer at the agency since February 2022. She was also a VP at Evins from 2013 to 2015. Before returning to the agency, Long was head of public relations & communications at Time Out Group and VP public relations & consumer engagement at LVMH/Moet Hennessy. In her new post, she will be responsible for Evins’ management and growth as well as for evolving its positioning, vision for the future and driving strategic client campaigns. She also becomes a member of its board of directors. "Jacqueline, an outstanding marketing communications and public relations leader and agency veteran with more than 20 years of industry experience, has made an instrumental contribution since she rejoined the Agency last year,” said Evins founder and chairman Mathew Evins.
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| Jenna Goldberg |
Hill+Knowlton Strategies hires Jenna Goldberg as director, energy + industrials, working out of its London office. Goldberg comes to H+K from London Communications Agency, where she was managing director of insight. At H+K, she is tasked with leading accounts across the team’s portfolio and advising clients on facilitating growth, protecting reputation and mitigating risk. “Jenna brings excellent client skills and strategic insight that will be used to support our priority clients and new business opportunities,” said managing director, E+I Karen Butcher.
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| Carolyn Sarnoff |
Pattern, a global ecommerce and marketplace acceleration platform, hires former Amazon executive Carolyn Sarnoff as CMO. At Amazon, Sarnoff served as a director and general manager over several key business units. She was chief of staff to the CMO at Salesforce at Salesforce. At Pattern, she will oversee the company’s worldwide marketing efforts across 24 offices, studios and fulfillment centers. “Carolyn brings a unique skill set of global leadership, ecommerce expertise, and technology prowess to our organization at a transformative time,” said Pattern co-counder and CEO David Wright.
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| Joelle Park |
BWH Hotels hires Joelle Park as senior VP and CMO. Park joins the company from Hilton, where she most recently served as VP, global enterprise and cross brand marketing, overseeing strategy, branding, and messaging for the Hilton portfolio of brands. In her new post, she will lead BWH’s global marketing, brand strategy and communications, including oversight of the company's loyalty programs. "She is a tremendously strong leader who will effectively drive our collaborative global spirit and culture of inspiring travel through unique experiences," said BWH Hotels president and CEO Larry Cuculic.
Casey Hernandez, who rose to the senior VP for global corporate communications post at Herbalife, has joined Seven Letter strategic communications shop in its DC office.
James Byrne, a former New York Police Department detective who led the executive communications team for commissioner Edward Caban, will join the Secret Service on May 20.
Signal Group promotes Julian Graham to director and Vinny Sheu to director of creative content... Bevel appoints Libbie Wilcox as director of its New York office and lead of its alternative asset practice... Feldman Strategies names Chloe Barr communications manager. She was at Sunshine Sachs Morgan & Lylis.
Stephanie Heise, who worked for Brunswick Group in New York, San Francisco and Beijing, has joined Invariant’s strategic communications and PA team.
WE Communications hires Edelman's Aidan Ryan as SVP, crisis and issues management... Coldwell Banker Real Estate brings on Brandon Newman as VP of marketing... FullSpeed Automotive, home to brands Grease Monkey, SpeeDee Oil Change & Auto Service and Kwik Kar, names Stacey Pool as CMO, effective May 28.
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