rbb Communications hires Julie Coulton as senior VP for its digital division and Adam Kirschner as senior content supervisor. Coulton was previously senior VP, managing director at Craft Worldwide. She has also held leadership positions at eBay and her agency work includes Major League Baseball, Citizens Bank, Dicks Sporting Goods and Staples. Coulton is tasked with spearheading rbb’s digital, social, content and influencer marketing efforts. Kirschner was most recently senior director of content marketing at Bullseye Strategy. He will lead strategic storytelling campaigns and digital content direction for rbb clients. “Julie and Adam both bring years of experience building creative digital campaigns for national brands, and their expertise will bolster the results for both our B2B and B2C clients,” said rbb CEO and managing partner Christine Barney.
Strategic Objectives promotes Claire Gatti to VP. Gatti joined the agency as a senior director last year. Before that she was a director at Paradigm Public Relations and has also worked at Republic, Narrative PR and Veritas Communications. In her new post, Gatti will focus on areas including new business development and mentoring talent, as well as contributing to accounts in sectors ranging from automotive to health and wellness, food, CPG and non-for-profit. “She combines strategic thinking with kindness and consistently demonstrates phenomenal communications skills, dedication to clients, and alignment with our values,” said Strategic Objectives president and partner Adriana Lutz.
Assemble, a communications and digital agency led by Mark Skidmore, who ran media for Joe Biden’s Super PAC, hires Lacie Newton as managing director of strategic communications. Newton was most recently a NYC-based consultant for corporations and organizations across a wide-range of sectors — from major sports, gaming, transportation and energy to criminal justice and public finance. She previously served as director of communications for the City of Chattanooga and a senior advisor to the city’s mayor. “We have worked with Lacie on a variety of corporate and public affairs projects since the inception of Assemble and we are excited to have her skills and expertise in-house, leading our strategic communications division,” said Assemble CEO Mark Skidmore.