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The Republic of Serbia has hired Karv Communications to promote its policies via outreach to the US media and American-based groups.
The one-year $60K monthly retainer contract went into effect July 15.
Karv is to reach new audiences with information that helps them understand the Serbian position in the global arena, according to the letter of engagement.
That will be done through standard and social media, along with direct interactions and speeches before groups throughout the US.
Karv president Andrew Frank heads the four-member Serbia team that includes senior associate Will Sommer and senior advisors Adrian Karatnycky and Gordon Bardos.
Karatnycky is the founder of the New York-based consulting firm Myrmiodon Group, which represents clients in Poland, Ukraine and the Balkans.
Bardos penned the article “Washington’s Fundamentally Flawed Approach to the Balkans” that ran in the June 21 National Interest.
Karv, which says it provides strategic communications for an unpredictable world, also represents Saudi Arabian mega-city Neom and Ras Al Klaimah, which is part of the United Arab Emirates.
London Global Strategies is providing government relations and PR counsel to the economic development arm of the Mexican state of San Luis Potosí.
Havas Media Germany has hired Piro Inc. to further the digital push of the Israel Government Advertising Agency to sway US public opinion.
Hogan Lovells has signed a $100K monthly pact to represent Venezuela’s Ministry of Economy and Finance, and its Washington embassy.
Liberia has agreed to pay a $100K monthly retainer to Ballard Partners for counsel on how to improve its relations with the US.
Romania has signed a $565K monthly contract with Eversheds Sutherland for strategic counsel and government relations activities.
