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The Republic of Serbia has hired Karv Communications to promote its policies via outreach to the US media and American-based groups.
The one-year $60K monthly retainer contract went into effect July 15.
Karv is to reach new audiences with information that helps them understand the Serbian position in the global arena, according to the letter of engagement.
That will be done through standard and social media, along with direct interactions and speeches before groups throughout the US.
Karv president Andrew Frank heads the four-member Serbia team that includes senior associate Will Sommer and senior advisors Adrian Karatnycky and Gordon Bardos.
Karatnycky is the founder of the New York-based consulting firm Myrmiodon Group, which represents clients in Poland, Ukraine and the Balkans.
Bardos penned the article “Washington’s Fundamentally Flawed Approach to the Balkans” that ran in the June 21 National Interest.
Karv, which says it provides strategic communications for an unpredictable world, also represents Saudi Arabian mega-city Neom and Ras Al Klaimah, which is part of the United Arab Emirates.
FGS Global has updated its public diplomacy and communications contract with the embassy of the United Arab Emirates, showing $5.6M in fees through 2006.
Impact Management Group, which is headed by Republican operative Terry Benham, works to build US support for Ukraine.
Rational 360 has ironed out its six-month $1.2M contract with Saudi Arabia’s Public Investment Fund to position it as a “sophisticated global investment fund.”
APCO has signed on to promote this month’s visit of Ahmed Al Khateeb, head of Saudi Arabia’s Ministry of Tourism, to the US.
The Dominican Republic’s Ministry of Tourism has signed on Montieth & Co. for strategic communications and media relations duties as chaos grips neighboring Haiti.
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