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The Republic of Serbia has hired Karv Communications to promote its policies via outreach to the US media and American-based groups.
The one-year $60K monthly retainer contract went into effect July 15.
Karv is to reach new audiences with information that helps them understand the Serbian position in the global arena, according to the letter of engagement.
That will be done through standard and social media, along with direct interactions and speeches before groups throughout the US.
Karv president Andrew Frank heads the four-member Serbia team that includes senior associate Will Sommer and senior advisors Adrian Karatnycky and Gordon Bardos.
Karatnycky is the founder of the New York-based consulting firm Myrmiodon Group, which represents clients in Poland, Ukraine and the Balkans.
Bardos penned the article “Washington’s Fundamentally Flawed Approach to the Balkans” that ran in the June 21 National Interest.
Karv, which says it provides strategic communications for an unpredictable world, also represents Saudi Arabian mega-city Neom and Ras Al Klaimah, which is part of the United Arab Emirates.


TSG Advocates has inked a $240K one-year pact to provide PA and government relations services to the Brazilian Trade and Investment Promotion Agency.
KARV is providing strategic communications to the American-Uzbek Business and Investment Council to promote US economic ties with the central Asian country.
Bethesda-based Tricuro has signed on South Korea for strategic communications support, messaging development, and media outreach related to US-Korea economic relations.
Ballard Partners has signed on to represent Turkiye’s Ministry of National Defense on matters regarding security issues related to the U.S.
The Kurdistan Regional Government of Iraq, which has been hit hard by the US/Iran war, has retained Continental Strategy to promote its interests among US policymakers, business leaders and key decision-makers.



