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APCO has signed on to promote this month’s visit of Ahmed Al Khateeb, head of Saudi Arabia’s Ministry of Tourism, to the US.
The Ministry hosted a ceremony in Riyadh on April 3 to announce that 100M tourists have visited the Kingdom.
That achievement was achieved seven years ahead of the tourism goal set in the Vision 2030 economic transformation program.
Al Khateeb said that the Ministry will now seek to attract 150M tourists by 2030. “We persistently endeavor to position tourism as a pivotal sector in our economy, a wellspring of employment opportunities, and a magnet for sustainable investments and global tourists,” he said.
APCO’s Sharron Silvers, senior director; Kelsey Glover, director; Remi Lederman, associate director; and Jenny Muchnikoff, senior consultant; represent the Saudi business.
Bridges Partners is running an influencer campaign on behalf of Israel to promote the cultural interchange between it and the US.
San Diego’s Show Faith by Works is spreading pro-Israel messaging to Christian groups in the western US on behalf of the country’s Ministry of Foreign Affairs.
KNP Communications has lined up a contract to provide media training to members of Canada’s US embassy.
The firm of Donald Trump’s former campaign manager Brad Parscale has a four-month $6M agreement for strategic communications and media services in support of Havas Media’s engagement by Israel to develop a nationwide campaign in the US to combat antisemitism.
Imperium Strategies has signed the Government of Turkey as a client for government relations services.
