APCO has signed on to promote this month’s visit of Ahmed Al Khateeb, head of Saudi Arabia’s Ministry of Tourism, to the US.

The Ministry hosted a ceremony in Riyadh on April 3 to announce that 100M tourists have visited the Kingdom.

That achievement was achieved seven years ahead of the tourism goal set in the Vision 2030 economic transformation program.

Al Khateeb said that the Ministry will now seek to attract 150M tourists by 2030. “We persistently endeavor to position tourism as a pivotal sector in our economy, a wellspring of employment opportunities, and a magnet for sustainable investments and global tourists,” he said.

APCO’s Sharron Silvers, senior director; Kelsey Glover, director; Remi Lederman, associate director; and Jenny Muchnikoff, senior consultant; represent the Saudi business.