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Rational 360 has ironed out its six-month contract with Saudi Arabia’s Public Investment Fund to position it as a “sophisticated global investment fund.”
It is in line for $1.2M in fees for strategic communications engagement support, $240K for digital advertising out-of-pocket costs, and $60K for travel expenses subject to prior approval of PIF’s head of media affairs.
Rational staffers are to fly economy class for trips three hours or less and business class for longer ones. Accommodations are capped at $416 per-night. Higher tabs require prior approval by PIF’s media chief.
Rational CEO Patrick Dorton, former special assistant to president Bill Clinton and communications director for the White House National Economic Council, leads the 11-member PIF team.
His goal is to demonstrate how the PIF is creating new sectors and opportunities and driving transformation in Saudi Arabia, while enabling stakeholders to appreciate PIF’s current and future contributions to the global economy.
Former Georgia Republican Congressman Tom Graves is representing the Islamic Republic of Pakistan, positioning the country as a reliable partner with the US.
Bridges Partners is running an influencer campaign on behalf of Israel to promote the cultural interchange between it and the US.
San Diego’s Show Faith by Works is spreading pro-Israel messaging to Christian groups in the western US on behalf of the country’s Ministry of Foreign Affairs.
KNP Communications has lined up a contract to provide media training to members of Canada’s US embassy.
The firm of Donald Trump’s former campaign manager Brad Parscale has a four-month $6M agreement for strategic communications and media services in support of Havas Media’s engagement by Israel to develop a nationwide campaign in the US to combat antisemitism.
