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Rational 360 has ironed out its six-month contract with Saudi Arabia’s Public Investment Fund to position it as a “sophisticated global investment fund.”
It is in line for $1.2M in fees for strategic communications engagement support, $240K for digital advertising out-of-pocket costs, and $60K for travel expenses subject to prior approval of PIF’s head of media affairs.
Rational staffers are to fly economy class for trips three hours or less and business class for longer ones. Accommodations are capped at $416 per-night. Higher tabs require prior approval by PIF’s media chief.
Rational CEO Patrick Dorton, former special assistant to president Bill Clinton and communications director for the White House National Economic Council, leads the 11-member PIF team.
His goal is to demonstrate how the PIF is creating new sectors and opportunities and driving transformation in Saudi Arabia, while enabling stakeholders to appreciate PIF’s current and future contributions to the global economy.


WPP's Ogilvy Group unit handles PR for Saudi Arabia’s CEER Motors and its flagship Exobot electric sedan and SUV vehicles.
Squire Patton Boggs has signed on to provide lobbying services to embattled Yemen.
GlobalPoint International has signed on to position Sudan’s Democratic Civilian Forces group as the best option to restore stability and prosperity in the war-torn country.
A Qorvis unit is providing strategic communications and related services to the embattled Republic of Yemen under a $550K five-month pact.
Donald Trump political ally Roger Stone has signed on to provide public affairs counsel to the Government of Haiti.



