BGR Government Affairs has signed a $600K contract to provide strategic guidance, PR, and government affairs services to Serbia.

The firm may contact US government officials, NGOs and the media on behalf of Serbia.

Serbia maintains friendly relations with Russia, its fellow Slavic nation, and has not joined in pressing sanctions against it.

More than 200K Russians have fled to Serbia in the aftermath of Russia’s invasion of Ukraine.

Jeff Birnbaum, president of BGR’s PR unit, and international & trade practice co-heads Lester Munson and Maya Seiden, handle the Serbia business.

Serbia’s US ambassador Marko Djuric oversees the BGR relationship, which began on July 20.

The Balkan nation signed Karv Communications to a $720K one-year pact, effective July 15.