Dubai Corporation for Tourism and Commerce Marketing has hired FTI Consulting to generate greater awareness of Dubai’s economic ecosystem.
FTI is to promote Dubai’s business and investment offerings, talent attractiveness and livability proposition with specific audiences in key sectors and markets.
The two-year contract carries a monthly retainer of $83,333 and has an option to renew for an additional one-year period. The retainer is capped at the $1M annual mark.
Cory Fritz, managing director in FTI’s strategic communications unit, heads the Dubai account. He was an aide to House Foreign Committee Chair Ed Royce and Speaker of the House John Boehner.
The 11-member Dubai team also includes stratcom unit senior managing directors Dan Hunter and Christine DiBartolo.
Hunter, who heads the Americas financial service practice joined FTI from Deutsche Bank, where he was responsible for corporate communications for the Americas.
DiBartolo heads the Americas corporate reputation practice. She was a director at Burson-Martsteller and spokesperson for Attorney General Janet Reno, prior to signing on at FTI.