BCW is representing the Environmental Agency of Abu Dhabi, which bills itself as the top environmental regulator in the Middle East.
The WPP unit is to provide PR, communications services, and thought leadership advice to bolster the awareness of the agency and its work.
It will identify appropriate media opportunities, create briefing materials and develop talking points for interactions with the press.
BCW is to receive a fee of about $165K for its effort under the contract that began Aug. 1 and runs through Jan. 14.
Abu Dhabi is the second largest city in the United Arab Emirates after Dubai, which will host the United Nations’ climate conference from November 30 to December 12.
BCW EVP Shaila Manyam and SVP Katharine Castillo handle the Agency’s account.