The Alliance of Motion Picture and Television Producers has retained The Levinson Group for PR support in its battle with striking screenwriters and actors over compensation and the use of artificial intelligence.

The Writers Guild of America went on strike on May 2. It was joined by members of the Screen Actors Guild – American Federation of Television and Radio Artists on July 14.

Molly Levinson’s firm is charged with providing strategic communications regarding the union negotiations. The studios and streaming companies are struggling to overcom the perception that they are greedy and out-of-touch with the people responsible for producing Hollywood’s magic.

AMPTP released a revised proposal to the WGA on Aug. 23 that recognized the “foundational role writers play in the industry.”

President Carol Lombardini said AMPTP’s priority is to end the strike “so that valued members of the creative community can return to what they do best and the end the hardships that so many people and businesses that service the industry are experiencing.”

The WGA dismissed the revised AMPTP offer as either nothing, or not nearly enough.

Washington’s Precision Strategies, which was co-founded by Joe Biden’s deputy chief of staff Jen O’Malley Dillon, represents SAG-AFTRA.