Erin Gentry, one-time US president of Hill+Knowlton Strategies, has joined digital marketing shop Acronym as COO.
During her eight-year stint at H+K, Gentry also served as EVP-global co-lead of client services.
She joins Acronym from WPP’s Group SJR content marketing consultancy.
"As our COO, Erin will be instrumental in driving Acronym's operational strategies, ensuring continued excellence in client service and fostering our ongoing growth," said Dave Rollo, CEO of Acronym.
He praised Gentry’s ability for hands-on leadership that elevates client experience and cultivates high-performing agency teams.
Based in New York, Acronym has offices in Toronto, Berlin and Singapore.