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| Avika Dua |
Avika Dua, who was digital director for New York governor Kathy Hochul, has joined SKDK as a VP to work on both political and corporate campaigns.
Besides working for the Empire State’s first female governor, Dua was digital director for Alex Padilla, the Golden State’s first Hispanic Senator.
During the 2020 Democratic presidential primary campaign, Dua managed $21M in media spending for Pete Buttigieg’s run.
She began her career at Google, handling web marketing efforts.
Pia Carusone, president of SKDK Political unit, said Dua’s experience in high-profile campaigns will be invaluable to the firm as it “continues to offer the most integrated advertising services in the industry."
Stagwell owns SKDK.
SKDK has Ryan Thompson, who was chief mobilization officer for the Harris for President campaign, to run its new Blizzard TXT, a new peer-to-peer SMS/MMS texting platform.
Eric Petersen, who was senior VP-social strategy & innovation at Weber Shandwick during a seven-year run, has joined Ruder Finn.
Adam Shapiro, who helped develop FGS Global’s digital strategy, has joined Reevemark as its digital head.
Maxwell Nunes, who was director of paid media for South Bend mayor Pete Buttigieg’s bid for the Democratic presidential nomination, has joined SKDK as executive VP.
Erin Gentry, one-time US president of Hill+Knowlton Strategies, has joined digital marketing shop Acronym as COO.
