Avika Dua, who was digital director for New York governor Kathy Hochul, has joined SKDK as a VP to work on both political and corporate campaigns.
Besides working for the Empire State’s first female governor, Dua was digital director for Alex Padilla, the Golden State’s first Hispanic Senator.
During the 2020 Democratic presidential primary campaign, Dua managed $21M in media spending for Pete Buttigieg’s run.
She began her career at Google, handling web marketing efforts.
Pia Carusone, president of SKDK Political unit, said Dua’s experience in high-profile campaigns will be invaluable to the firm as it “continues to offer the most integrated advertising services in the industry."
Stagwell owns SKDK.