Edelman is providing global PR services for Saudi Arabia’s Oxagon, a “reimagined” industrial city that is part of crown prince Mohammed bin Salman’s $500B Neom project.

Oxagon, which will be the world’s largest floating industrial complex, is to be the gateway to the development of advanced and clean industries in Neom.

It will be supported by a fully integrated port and supply chain ecosystem and feature residential communities, urban plazas, sports/wellness centers, hotels, restaurants and retail facilities.

Edelman’s job is to communicate Oxagon’s business and corporate strategies, programs, announcements, white papers and opportunities to local, regional and global media outlets.

It is to position Oxagon executives as industry and innovative thought leaders and establish working relationships with influential global media.

Edelman’s work began Aug. 1 and runs through July 2025. It is to receive $1.4M for the effort.