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Omnicom PR Group acquires public affairs firm PLUS Communications and FP1 Strategies, a political consultancy. The PLUS and FP1 management teams will remain in place, and the agencies will continue to operate under their current brands. PLUS Communications provides multinational corporations, trade associations and non-profit organizations with corporate and crisis communications. Its services include coalition building, grassroots mobilization, advertising, digital engagement and media relations. Headquartered in Arlington, VA, it has regional offices in Richmond, VA and Austin, Texas. Founded in 2011, FP1 Strategies has helped elect 31 U.S. senators, 8 governors, 56 members of congress and 4 attorneys general. “With the addition of PLUS Communications and FP1 Strategies and their deep expertise in healthcare, technology and crisis communications, our ability to serve our clients on the global public affairs stage is now at a whole new level,” said OPRG Global CEO Chris Foster.
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Cision, a provider of consumer and media intelligence and communications solutions, enters into a long-term agreement to distribute Dow Jones content to public relations and corporate communications professionals. Users of Cision's platforms will also receive digital subscriptions to Dow Jones publications, including the Wall Street Journal, Barron's, MarketWatch, Investor's Business Daily and Dow Jones Newswires. Cision will also integrate select content from Dow Jones’s Factiva business intelligence solution into its platforms, offering customers the ability to monitor and analyze content from thousands of licensed sources globally. "By joining forces with Cision, we're expanding the reach of our business news and information that meets our audiences where they are while also furthering our investment in unique, high-quality journalism." said Almar Latour, CEO of Dow Jones and publisher of The Wall Street Journal.
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Trinity Hunt Partners, a Dallas-based private equity firm, launches Agital, a digital marketing services agency. Agital’s full suite of marketing services includes paid and organic search, social, programmatic, PR, consulting, creative, website development and UX design. The company’s portfolio includes Exclusive Concepts, Highnoon, REQ, and EK Creative, and Trinity Hunt also plans to acquire additional complementary firms. The new agency says it offers clients an approach informed by their overarching goals and powered by data-derived insight. “As the marketing services industry continues to change with clients expecting greater business impact from their marketing efforts, Agital is well positioned to deliver an unmatched value proposition to better scale as our clients grow,” said Agital CEO Jeff Reynolds, CEO of Agital.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
Ways Marketing Solutions, a Saudi Arabia-based marketing and communications group, teams with H&K alum James Drewer and Cake founder Mike Mathieson, to launch Ways Global Communications with HQs in London and Riyadh... UNICEPTA, a media intelligence provider within Stagwell’s The Marketing Cloud, launches an integration with Microsoft 365 Copilot... MAD Global CEO Mike DuHaime has been named to New Jersey Governor-Elect Mikie Sherrill’s transition team.
Ogilvy launches CultureCurrent, a social-first earned media offering that integrates cutting-edge technology with human cultural intuition to listen, identify, activate and amplify brand stories.... Forward Global, a risk and reputation management advisory firm, opens in Abu Dhabi... Lyons Broadcast PR marks its 20th anniversary with the introduction of new virtual production technology, enhanced media outreach tools, and integrated broadcast-digital strategies.
Meyocks launches Meyocks Research + Insights, a specialized marketing research unit... Crosby Montage Partners, a Small Business Administration-approved Mentor-Protégé joint venture between Crosby Marketing Communications and Montage Marketing Group, is awarded a GSA Multiple Award Schedule contract... Publicity For Good, a Nashville-based firm that works with purpose-driven brands, is giving away a year of public relations services, valued at $100,000.
