Trident DMG, which is based in DC, has signed on to provide strategic communications services to support the pro-democracy movement in Israel.
The Blue and White Future organization, a registered non-profit group in Tel Aviv, is paying Trident DMG a $25K monthly fee for an initial three-month engagement that began Sept. 5.
It was founded in 2009 to resolve the Israeli-Palestinian conflict on the basis of “two states for two peoples” and work on methods to absorb the settlers within Israel's 1967 borders.
Trident DMG co-founder Eleanor McManus, a former senior producer at CNN and SVP at Levick Communications, heads the firm’s BWF team.
“Israel is experiencing a profound crisis, one that has existential consequences for the country and all sectors of society, McManus told O'Dwyer's.
Trident is working for BWF to help make American audiences aware of the substantial risks to democracy in Israel and efforts to secure the nation as a free and democratic state.
"Blue White Future is at the vanguard of over 270 Israeli NGOs, local organizations and grassroots groups that together comprise the ‘Israel Democracy HQ’ and represent sectors such as the tech community, women’s rights groups, physicians, academics, lawyers as well as local community groups across the entire political spectrum, coalescing around a common goal: protect democracy, save Israel," said McManus
Helen McCarthy, director; Taylor Pearson, senior account manager; and Emma Novak, account manager; round out Trident's BWF team.