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FGS Global acquires Prospero Latino, a Latino-focused bilingual strategic communications firm based in Miami and Washington, DC. Prospero Latino will be fully integrated into FGS Global as FGS Prospero and Jose Parra, CEO of Prospero Latino, will join FGS Global as a partner. The agency, which works with corporate, political and non-profit clients to effectively connect with American Latinos, offers a range of services including advocacy communications, corporate communications and cultural consulting. Its Latino-focused public relations strategies include Spanish language and Latino earned media outreach, third-party and community engagement, Spanish language media training, bilingual Latino-focused content creation and transcreations. “Joining forces with FGS Global will allow us to extend our expertise in communicating with the Hispanic community to many more companies and organizations at a time when the Latino community’s role in shaping the future of our country has never been more important,” said Parra.
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| Merrie Spaeth, Crayton Webb |
Sunwest Communications acquires Spaeth Communications, bringing together two Dallas-based firms. Spaeth Communications founder Merrie Spaeth will join the Sunwest team as founder, Spaeth Training and will lead Sunwest’s portfolio of communications training services, including spokesperson media training, presentation skills, witness preparation, leadership training and building a corporate culture. Before founding Spaeth Communications in 1987, Spaeth was a producer for ABC’s “20/20,” a speechwriter for CBS founder William S. Paley, director of public affairs for the Federal Trade Commission, and director of media relations at the White House in the Reagan administration. “With the addition of Merrie Spaeth, we’re continuing to grow Sunwest’s expertise and resources to masterfully guide our clients in all matters of reputation management,” said Sunwest Communications owner and CEO Crayton Webb.
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MRB, a unit of MikeWorldWide, launches its “PR in a Box” offering, which it says offers a holistic approach to PR and brand amplification. The service, which offers Managed Service Providers a three-month opportunity to execute a robust PR campaign without budget constraints, is a collaboration with the Cyber Defense Ecosystem, eChannelNEWS, TechnoPlanet, Channel Partner Alliance, Channel Next, Channel Wise, and cybersecurity vendors nationwide. “PR in a Box” provides MSPs with in-depth brand positioning, a custom PR campaign and a core influencer network. It is priced at $25,000 for the engagement.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
