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FGS Global acquires Prospero Latino, a Latino-focused bilingual strategic communications firm based in Miami and Washington, DC. Prospero Latino will be fully integrated into FGS Global as FGS Prospero and Jose Parra, CEO of Prospero Latino, will join FGS Global as a partner. The agency, which works with corporate, political and non-profit clients to effectively connect with American Latinos, offers a range of services including advocacy communications, corporate communications and cultural consulting. Its Latino-focused public relations strategies include Spanish language and Latino earned media outreach, third-party and community engagement, Spanish language media training, bilingual Latino-focused content creation and transcreations. “Joining forces with FGS Global will allow us to extend our expertise in communicating with the Hispanic community to many more companies and organizations at a time when the Latino community’s role in shaping the future of our country has never been more important,” said Parra.
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| Merrie Spaeth, Crayton Webb |
Sunwest Communications acquires Spaeth Communications, bringing together two Dallas-based firms. Spaeth Communications founder Merrie Spaeth will join the Sunwest team as founder, Spaeth Training and will lead Sunwest’s portfolio of communications training services, including spokesperson media training, presentation skills, witness preparation, leadership training and building a corporate culture. Before founding Spaeth Communications in 1987, Spaeth was a producer for ABC’s “20/20,” a speechwriter for CBS founder William S. Paley, director of public affairs for the Federal Trade Commission, and director of media relations at the White House in the Reagan administration. “With the addition of Merrie Spaeth, we’re continuing to grow Sunwest’s expertise and resources to masterfully guide our clients in all matters of reputation management,” said Sunwest Communications owner and CEO Crayton Webb.
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MRB, a unit of MikeWorldWide, launches its “PR in a Box” offering, which it says offers a holistic approach to PR and brand amplification. The service, which offers Managed Service Providers a three-month opportunity to execute a robust PR campaign without budget constraints, is a collaboration with the Cyber Defense Ecosystem, eChannelNEWS, TechnoPlanet, Channel Partner Alliance, Channel Next, Channel Wise, and cybersecurity vendors nationwide. “PR in a Box” provides MSPs with in-depth brand positioning, a custom PR campaign and a core influencer network. It is priced at $25,000 for the engagement.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
