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FGS Global acquires Prospero Latino, a Latino-focused bilingual strategic communications firm based in Miami and Washington, DC. Prospero Latino will be fully integrated into FGS Global as FGS Prospero and Jose Parra, CEO of Prospero Latino, will join FGS Global as a partner. The agency, which works with corporate, political and non-profit clients to effectively connect with American Latinos, offers a range of services including advocacy communications, corporate communications and cultural consulting. Its Latino-focused public relations strategies include Spanish language and Latino earned media outreach, third-party and community engagement, Spanish language media training, bilingual Latino-focused content creation and transcreations. “Joining forces with FGS Global will allow us to extend our expertise in communicating with the Hispanic community to many more companies and organizations at a time when the Latino community’s role in shaping the future of our country has never been more important,” said Parra.
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| Merrie Spaeth, Crayton Webb |
Sunwest Communications acquires Spaeth Communications, bringing together two Dallas-based firms. Spaeth Communications founder Merrie Spaeth will join the Sunwest team as founder, Spaeth Training and will lead Sunwest’s portfolio of communications training services, including spokesperson media training, presentation skills, witness preparation, leadership training and building a corporate culture. Before founding Spaeth Communications in 1987, Spaeth was a producer for ABC’s “20/20,” a speechwriter for CBS founder William S. Paley, director of public affairs for the Federal Trade Commission, and director of media relations at the White House in the Reagan administration. “With the addition of Merrie Spaeth, we’re continuing to grow Sunwest’s expertise and resources to masterfully guide our clients in all matters of reputation management,” said Sunwest Communications owner and CEO Crayton Webb.
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MRB, a unit of MikeWorldWide, launches its “PR in a Box” offering, which it says offers a holistic approach to PR and brand amplification. The service, which offers Managed Service Providers a three-month opportunity to execute a robust PR campaign without budget constraints, is a collaboration with the Cyber Defense Ecosystem, eChannelNEWS, TechnoPlanet, Channel Partner Alliance, Channel Next, Channel Wise, and cybersecurity vendors nationwide. “PR in a Box” provides MSPs with in-depth brand positioning, a custom PR campaign and a core influencer network. It is priced at $25,000 for the engagement.
A survey from Matter Communications found that nearly all healthcare marketers (94.4 percent) are currently working with a PR/marketing agency... PAN Communications launches a new website and branding... Semaphore Communications of Cape Town comes on board as a member of IPREX....LAVIDGE managing director Dave Nobs joins the Walter Cronkite School of Journalism and Mass Communication Endowment Board of Trustees.
Mod Op, a digital marketing agency, acquires brand strategy, package design & integrated marketing agency LAM Design... Warren Green & Associates is adding public relations to its services by partnering with Trip Whisperer Agency... The Pollack Group awards its Noemi Pollack Scholarship for the 2024-2025 school year to Sophie Schaked, a rising sophomore at The USC Annenberg School for Communication and Journalism.
The Bliss Group opens a London office to serve professional services, financial services, healthcare, tech and impact clients with a European presence... Granite Creek Capital Partners in partnership with Boathouse Capital, makes an investment in The District Communications Group... Treble forms an artificial intelligence practice group, which will be led out of the agency’s San Francisco office by VP Will Kruisbrink.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
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