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Crenshaw Communications is acquired by Miami-based digital marketing agency Mod Op, which also has offices in Dallas, Kansas City, Los Angeles, Portland, Minneapolis, New York, Cleveland, Toronto and Panama City, Panama. The move marks Mod Op’s first strategic move into public relations. Crenshaw founder Dorothy Crenshaw now takes on the role of Mod Op chief public relations officer. "We were attracted to Mod Op because its leadership has their eyes on the bigger picture. They not only respect the power of PR, but they understand how our industry is growing and changing, and how it fits into the broader marketing arena,” said Crenshaw. Mod Op was drawn to Crenshaw Communications' use of AI to support and optimize communications programs and processes. Crenshaw Communications is Mod Op's fourth acquisition this year and its eighth in the past five years.
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| Amy Godfrey, Jim Allison |
AH&M, Inc., a B2B communications agency that works with clients in the industrial and technology markets, was purchased by company president and CEO Amy Godfrey on Oct. 20, following the retirement of agency co-founder Jim Allison. The agency, which was founded in 1988, will continue to operate as AH&M, Inc. Since joining AH&M as an account coordinator in 2000, Godfrey has held several positions of increasing responsibility and led many of the agency’s key accounts. “I’m confident that Amy is the right person to carry on my legacy,” said Allison. “Amy is a tremendous asset to this organization and believes, as I do, in the important work that AH&M provides its clients.” AH&M’s core competencies include strategic planning, digital marketing, media relations, content development, branding, executive positioning, event management, marketing communications, speaker programs, employee engagement and advertising.
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The Martin Group, a Buffalo-based integrated communications firm, acquires boutique creative firm Spiral Design Studio. The Martin Group will engage Spiral’s existing client roster, including more than 30 branding, marketing and digital services accounts. Spiral Design Studio founder and president Lauren Payne will join The Martin Group as a senior advisor and all Spiral Design Studio staff members are now full-time employees of The Martin Group. “We continue to look for strategic opportunities to enhance our local talent, services, and overall operational depth,” said The Martin Group chief business officer Matt Davison.
A survey from Matter Communications found that nearly all healthcare marketers (94.4 percent) are currently working with a PR/marketing agency... PAN Communications launches a new website and branding... Semaphore Communications of Cape Town comes on board as a member of IPREX....LAVIDGE managing director Dave Nobs joins the Walter Cronkite School of Journalism and Mass Communication Endowment Board of Trustees.
Mod Op, a digital marketing agency, acquires brand strategy, package design & integrated marketing agency LAM Design... Warren Green & Associates is adding public relations to its services by partnering with Trip Whisperer Agency... The Pollack Group awards its Noemi Pollack Scholarship for the 2024-2025 school year to Sophie Schaked, a rising sophomore at The USC Annenberg School for Communication and Journalism.
The Bliss Group opens a London office to serve professional services, financial services, healthcare, tech and impact clients with a European presence... Granite Creek Capital Partners in partnership with Boathouse Capital, makes an investment in The District Communications Group... Treble forms an artificial intelligence practice group, which will be led out of the agency’s San Francisco office by VP Will Kruisbrink.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
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