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Crenshaw Communications is acquired by Miami-based digital marketing agency Mod Op, which also has offices in Dallas, Kansas City, Los Angeles, Portland, Minneapolis, New York, Cleveland, Toronto and Panama City, Panama. The move marks Mod Op’s first strategic move into public relations. Crenshaw founder Dorothy Crenshaw now takes on the role of Mod Op chief public relations officer. "We were attracted to Mod Op because its leadership has their eyes on the bigger picture. They not only respect the power of PR, but they understand how our industry is growing and changing, and how it fits into the broader marketing arena,” said Crenshaw. Mod Op was drawn to Crenshaw Communications' use of AI to support and optimize communications programs and processes. Crenshaw Communications is Mod Op's fourth acquisition this year and its eighth in the past five years.
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| Amy Godfrey, Jim Allison |
AH&M, Inc., a B2B communications agency that works with clients in the industrial and technology markets, was purchased by company president and CEO Amy Godfrey on Oct. 20, following the retirement of agency co-founder Jim Allison. The agency, which was founded in 1988, will continue to operate as AH&M, Inc. Since joining AH&M as an account coordinator in 2000, Godfrey has held several positions of increasing responsibility and led many of the agency’s key accounts. “I’m confident that Amy is the right person to carry on my legacy,” said Allison. “Amy is a tremendous asset to this organization and believes, as I do, in the important work that AH&M provides its clients.” AH&M’s core competencies include strategic planning, digital marketing, media relations, content development, branding, executive positioning, event management, marketing communications, speaker programs, employee engagement and advertising.
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The Martin Group, a Buffalo-based integrated communications firm, acquires boutique creative firm Spiral Design Studio. The Martin Group will engage Spiral’s existing client roster, including more than 30 branding, marketing and digital services accounts. Spiral Design Studio founder and president Lauren Payne will join The Martin Group as a senior advisor and all Spiral Design Studio staff members are now full-time employees of The Martin Group. “We continue to look for strategic opportunities to enhance our local talent, services, and overall operational depth,” said The Martin Group chief business officer Matt Davison.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
