 |
M&C Saatchi Sport & Entertainment North America spins off its influencer marketing division into M&C Saatchi FABRIC, which will specialize in deploying community-forward, creator-powered and scalable campaigns that feature brands, celebrities and individual creators. The new unit will be led by EVP Alexandra Osorio and VP Lauren Weil, with oversight from M&C Saatchi Sport & Entertainment North America partners – Steph Lund, CEO; Paul Anastasiadis, President; and Andrea Nirsimloo, President. M&C Saatchi FABRIC will also offer social media strategy, strategic innovations and bespoke influencer marketing measurement and evaluation, which it says will keep the agency philosophy optimized and clients cutting-edge. “M&C Saatchi FABRIC represents a natural next step for our business given the rapid growth of our creator marketing practice over the past 24 months and the increased demand for influencer and creator marketing remits,” said Steph Lund, CEO of M&C Saatchi Sport & Entertainment North America.
 |
| Juan "J.C." Flores |
DCI Group, a Washington, DC-based PR and public affairs firm, opens a Florida office in Tallahassee. The new office will be led by Juan “J.C.” Flores, who was most recently a vice president in AT&T’s Latin American and EMEA external affairs office. Flores has also worked as an operative in the Florida Republican party and a special assistant to then-Speaker of the Florida House Marco Rubio. “We’re excited about this strategic expansion into one of the largest, most politically consequential states in the country,” said DCI’s managing partners Justin Peterson and Brian McCabe. DCI also has an office im Brussels.
 |
Oaktree Solutions, a public affairs strategy firm, takes an equity stake in Los Angeles-based Artist International Group Holdings, which specializes in identifying, funding, and developing consumer product and media enterprises in partnership with celebrity talent. AIGH president Eric Bland will continue his leadership role alongside CEO David Unger, and will now also serve as managing director of Oaktree’s new Sports and Entertainment practice. “By bringing Oaktree and AIGH together in this strategic partnership, we will create a true full service incubation practice that will create tremendous value for our clients,” said Oaktree Solutions founder and chairman Frank V. Carone.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
