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M&C Saatchi Sport & Entertainment North America spins off its influencer marketing division into M&C Saatchi FABRIC, which will specialize in deploying community-forward, creator-powered and scalable campaigns that feature brands, celebrities and individual creators. The new unit will be led by EVP Alexandra Osorio and VP Lauren Weil, with oversight from M&C Saatchi Sport & Entertainment North America partners – Steph Lund, CEO; Paul Anastasiadis, President; and Andrea Nirsimloo, President. M&C Saatchi FABRIC will also offer social media strategy, strategic innovations and bespoke influencer marketing measurement and evaluation, which it says will keep the agency philosophy optimized and clients cutting-edge. “M&C Saatchi FABRIC represents a natural next step for our business given the rapid growth of our creator marketing practice over the past 24 months and the increased demand for influencer and creator marketing remits,” said Steph Lund, CEO of M&C Saatchi Sport & Entertainment North America.
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| Juan "J.C." Flores |
DCI Group, a Washington, DC-based PR and public affairs firm, opens a Florida office in Tallahassee. The new office will be led by Juan “J.C.” Flores, who was most recently a vice president in AT&T’s Latin American and EMEA external affairs office. Flores has also worked as an operative in the Florida Republican party and a special assistant to then-Speaker of the Florida House Marco Rubio. “We’re excited about this strategic expansion into one of the largest, most politically consequential states in the country,” said DCI’s managing partners Justin Peterson and Brian McCabe. DCI also has an office im Brussels.
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Oaktree Solutions, a public affairs strategy firm, takes an equity stake in Los Angeles-based Artist International Group Holdings, which specializes in identifying, funding, and developing consumer product and media enterprises in partnership with celebrity talent. AIGH president Eric Bland will continue his leadership role alongside CEO David Unger, and will now also serve as managing director of Oaktree’s new Sports and Entertainment practice. “By bringing Oaktree and AIGH together in this strategic partnership, we will create a true full service incubation practice that will create tremendous value for our clients,” said Oaktree Solutions founder and chairman Frank V. Carone.
Walker Sands acquires RevPartners, a revenue operations (RevOps) and GTM engineering firm... FoodMix Marketing Communications, a B2B and B2C full-service food and beverage marketing agency, transitions its ownership to Sara Hagen and Nadine Baarstad... Dynasty Financial Partners launches Dynasty Consulting Group, which will focus on helping RIAs accelerate growth and create enterprise value.
KNB Communications acquires Roketto, a digital agency specializing in generative engine optimization, web design and development, digital advertising and inbound marketing strategy. The combined agency rebrands as Sōvyn... Krupp Agency, an independent New York shop, celebrates its 30th anniversary.... The Worldcom Public Relations Group adds CARRALSIERRA in Mexico City and We Are DNA in Bristol, UK.
The Motion Agency, a woman-owned marketing-services agency, acquires Chicago-based ad agency LKH&S, which has clients such as Hyundai, EmployCo, EvAI and Toggler... Method Communications, which has offices in New York, London and San Francisco, opens in Boston... IPREX adds Coral Communications (South Africa), PR Consultancy (Montenegro) SE2 (Denver) and Trium (Albania).
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
