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M&C Saatchi Sport & Entertainment North America spins off its influencer marketing division into M&C Saatchi FABRIC, which will specialize in deploying community-forward, creator-powered and scalable campaigns that feature brands, celebrities and individual creators. The new unit will be led by EVP Alexandra Osorio and VP Lauren Weil, with oversight from M&C Saatchi Sport & Entertainment North America partners – Steph Lund, CEO; Paul Anastasiadis, President; and Andrea Nirsimloo, President. M&C Saatchi FABRIC will also offer social media strategy, strategic innovations and bespoke influencer marketing measurement and evaluation, which it says will keep the agency philosophy optimized and clients cutting-edge. “M&C Saatchi FABRIC represents a natural next step for our business given the rapid growth of our creator marketing practice over the past 24 months and the increased demand for influencer and creator marketing remits,” said Steph Lund, CEO of M&C Saatchi Sport & Entertainment North America.
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| Juan "J.C." Flores |
DCI Group, a Washington, DC-based PR and public affairs firm, opens a Florida office in Tallahassee. The new office will be led by Juan “J.C.” Flores, who was most recently a vice president in AT&T’s Latin American and EMEA external affairs office. Flores has also worked as an operative in the Florida Republican party and a special assistant to then-Speaker of the Florida House Marco Rubio. “We’re excited about this strategic expansion into one of the largest, most politically consequential states in the country,” said DCI’s managing partners Justin Peterson and Brian McCabe. DCI also has an office im Brussels.
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Oaktree Solutions, a public affairs strategy firm, takes an equity stake in Los Angeles-based Artist International Group Holdings, which specializes in identifying, funding, and developing consumer product and media enterprises in partnership with celebrity talent. AIGH president Eric Bland will continue his leadership role alongside CEO David Unger, and will now also serve as managing director of Oaktree’s new Sports and Entertainment practice. “By bringing Oaktree and AIGH together in this strategic partnership, we will create a true full service incubation practice that will create tremendous value for our clients,” said Oaktree Solutions founder and chairman Frank V. Carone.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
