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M&C Saatchi Sport & Entertainment North America spins off its influencer marketing division into M&C Saatchi FABRIC, which will specialize in deploying community-forward, creator-powered and scalable campaigns that feature brands, celebrities and individual creators. The new unit will be led by EVP Alexandra Osorio and VP Lauren Weil, with oversight from M&C Saatchi Sport & Entertainment North America partners – Steph Lund, CEO; Paul Anastasiadis, President; and Andrea Nirsimloo, President. M&C Saatchi FABRIC will also offer social media strategy, strategic innovations and bespoke influencer marketing measurement and evaluation, which it says will keep the agency philosophy optimized and clients cutting-edge. “M&C Saatchi FABRIC represents a natural next step for our business given the rapid growth of our creator marketing practice over the past 24 months and the increased demand for influencer and creator marketing remits,” said Steph Lund, CEO of M&C Saatchi Sport & Entertainment North America.
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| Juan "J.C." Flores |
DCI Group, a Washington, DC-based PR and public affairs firm, opens a Florida office in Tallahassee. The new office will be led by Juan “J.C.” Flores, who was most recently a vice president in AT&T’s Latin American and EMEA external affairs office. Flores has also worked as an operative in the Florida Republican party and a special assistant to then-Speaker of the Florida House Marco Rubio. “We’re excited about this strategic expansion into one of the largest, most politically consequential states in the country,” said DCI’s managing partners Justin Peterson and Brian McCabe. DCI also has an office im Brussels.
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Oaktree Solutions, a public affairs strategy firm, takes an equity stake in Los Angeles-based Artist International Group Holdings, which specializes in identifying, funding, and developing consumer product and media enterprises in partnership with celebrity talent. AIGH president Eric Bland will continue his leadership role alongside CEO David Unger, and will now also serve as managing director of Oaktree’s new Sports and Entertainment practice. “By bringing Oaktree and AIGH together in this strategic partnership, we will create a true full service incubation practice that will create tremendous value for our clients,” said Oaktree Solutions founder and chairman Frank V. Carone.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
Fire on the Hill, which has offices in London, Manchester, New York and Paris, is providing pro bono communications support to the Intergenerational Foundation, the UK's leading authority on intergenerational fairness... The PRSA-NY Big Apple Awards Gala on Sept. 17 will have Gio Benitez, co-anchor of the weekend edition of “Good Morning America” and ABC News transportation correspondent, serving as emcee... CasePR, a boutique litigation communications firm, launches in Portland, OR.
inFocus, which works with entertainment, media and innovation brands in the US Hispanic market and Latin America, expands into Mexico... Modern Currency Public Relations, which will celebrate its 10th anniversary in 2027, launches an AI visibility & generative engine optimization practice... Adfactors PR, India’s largest reputation and critical issues advisory, acquires Australian communication consultancy SenateSHJ.
