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M&C Saatchi Sport & Entertainment North America spins off its influencer marketing division into M&C Saatchi FABRIC, which will specialize in deploying community-forward, creator-powered and scalable campaigns that feature brands, celebrities and individual creators. The new unit will be led by EVP Alexandra Osorio and VP Lauren Weil, with oversight from M&C Saatchi Sport & Entertainment North America partners – Steph Lund, CEO; Paul Anastasiadis, President; and Andrea Nirsimloo, President. M&C Saatchi FABRIC will also offer social media strategy, strategic innovations and bespoke influencer marketing measurement and evaluation, which it says will keep the agency philosophy optimized and clients cutting-edge. “M&C Saatchi FABRIC represents a natural next step for our business given the rapid growth of our creator marketing practice over the past 24 months and the increased demand for influencer and creator marketing remits,” said Steph Lund, CEO of M&C Saatchi Sport & Entertainment North America.
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| Juan "J.C." Flores |
DCI Group, a Washington, DC-based PR and public affairs firm, opens a Florida office in Tallahassee. The new office will be led by Juan “J.C.” Flores, who was most recently a vice president in AT&T’s Latin American and EMEA external affairs office. Flores has also worked as an operative in the Florida Republican party and a special assistant to then-Speaker of the Florida House Marco Rubio. “We’re excited about this strategic expansion into one of the largest, most politically consequential states in the country,” said DCI’s managing partners Justin Peterson and Brian McCabe. DCI also has an office im Brussels.
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Oaktree Solutions, a public affairs strategy firm, takes an equity stake in Los Angeles-based Artist International Group Holdings, which specializes in identifying, funding, and developing consumer product and media enterprises in partnership with celebrity talent. AIGH president Eric Bland will continue his leadership role alongside CEO David Unger, and will now also serve as managing director of Oaktree’s new Sports and Entertainment practice. “By bringing Oaktree and AIGH together in this strategic partnership, we will create a true full service incubation practice that will create tremendous value for our clients,” said Oaktree Solutions founder and chairman Frank V. Carone.
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