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Markets EQ, a conversational AI platform, introduces an AI tonal recognition technology intended to evaluate and actively enhance executive communications. The company says that the platform is the first to make advanced tonal recognition analysis available to IR professionals and investors. Tonal recognition technology analyzes voice tonality and identifies emotional cues such as happiness, sadness, anger, or excitement—providing insight into a management team’s emotional and psychological states during earnings calls and other speaking engagements. “For the first time, IROs and investors can gauge not just what is being said, but the underlying confidence and certainty behind these statements, ushering in a new era of transparency and sophistication in corporate communication," said Markets EQ CEO Sean Austin.
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| Renee Rossi, Matt Jaffe |
Bleecker & Broad, a NY-based PR and communications consulting firm that will focus on investment funds, is launched by Relativity Ventures CEO and founder Renee Rossi, who has served in senior roles at Allison+Partners and Weber Shandwick, and Relativity PR specialist Matt Jaffe. Rossi and Jaffe have worked with various stakeholders including private equity, strategic investors, accelerators, and venture funds including Techstars, Celesta Capital, VentureFuel, Starburst Accelerator, Starburst Ventures, Mach37 and Venturescope. The new firm says it works with “leading funds of all shapes and sizes to enhance their brand reputation and spread the impact of their investments.” It operates independently from Relativity.
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Unlock Health, a healthcare technology and services growth platform, acquires SPM Group, a network of health and healthcare agencies including SPM, GLC, Dreamscape and Centretek, from Corridor Capital, LLC, a Los Angeles-based private equity firm. Financial terms of the transaction were not disclosed. The acquisition will provide Unlock with new in-house omnichannel media planning and buying capabilities and strengthen its services across digital media, content strategy and production, analytics, and creative specialties. "By combining SPM Group's unmatched marketing talent and expertise with our technology and managed care capabilities, we will become the leading, single-source partner for our shared network of clients across the healthcare ecosystem," said SPM Group CEO Amanda Seaford.
A survey from Matter Communications found that nearly all healthcare marketers (94.4 percent) are currently working with a PR/marketing agency... PAN Communications launches a new website and branding... Semaphore Communications of Cape Town comes on board as a member of IPREX....LAVIDGE managing director Dave Nobs joins the Walter Cronkite School of Journalism and Mass Communication Endowment Board of Trustees.
Mod Op, a digital marketing agency, acquires brand strategy, package design & integrated marketing agency LAM Design... Warren Green & Associates is adding public relations to its services by partnering with Trip Whisperer Agency... The Pollack Group awards its Noemi Pollack Scholarship for the 2024-2025 school year to Sophie Schaked, a rising sophomore at The USC Annenberg School for Communication and Journalism.
The Bliss Group opens a London office to serve professional services, financial services, healthcare, tech and impact clients with a European presence... Granite Creek Capital Partners in partnership with Boathouse Capital, makes an investment in The District Communications Group... Treble forms an artificial intelligence practice group, which will be led out of the agency’s San Francisco office by VP Will Kruisbrink.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
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