BCW brings on Tracy Naden as president, health & wellness, North America, effective Jan. 2. Naden joins BCW from /Prompt, the parent company of Lippe Taylor and twelvenote, where she served as president for the past year. She was previously twelvenote’s president. Before that, Naden was chief engagement officer at Lippe Taylor, and she has also held senior posts at Weber Shandwick, MSLGROUP and Allidura Consumer. In her new post, she will be responsible for building the agency’s business across pharmaceutical, biotechnology, aesthetics, and consumer health & wellness clients; client growth and satisfaction; and talent development and retention. “Tracy’s two decades of experience in building and protecting health and wellness brands make her well-suited to lead our practice at this key juncture for clients across the space,” said BCW CEO, Americas Kristine Boyden.
Allison hires Ryan Hughes as account director in its global reputation risk + public affairs practice, working out of the agency’s Chicago offices. Hughes comes to Allison from JConnelly, where he was an assistant VP. Before that, he was a senior manager at Hiltzik Strategies. He previously worked at ROKK Solutions and Shirley & Bannister Public Affairs. His government-related experience includes stints as assistant to Illinois state treasurer Dan Rutherford and external relations coordinator for Wisconsin governor Scott Walker. At Allison, he will help clients build reputational risk management capabilities and elevate client priorities across relevant markets through such services as education campaigns, legislative mapping and capitalizing on relevant news cycles.
Weber Shandwick appoints Errol Cockfield as North America crisis & issues lead. He will assume his role in Q1 of 2024. Cockfield was most recently a partner at Brunswick Group. He was previously SVP, communications at MSNBC, serving as lead spokesperson for the network and its talent. He has also been an SVP at Edelman, and held several government posts, including press secretary for New York governors Eliot Spitzer and David Paterson. At Weber Shandwick, Cockfield will advise clients on complex issues and oversee the agency’s crisis & issues practice and leadership team in North America. “Demand for our crisis expertise has never been greater,” said Weber Shandwick North America CEO Jim O’Leary. “I’m thrilled to have an industry veteran like Errol leading our North America Crisis & Issues team.”
Haven Tower Group adds Brandon Blackwell and Paul Menchaca as principals. Blackwell and Menchaca will be based in Seattle and New York respectively, focusing on managing client relationships, media relations and developing communications strategies. Blackwell was most recently a senior director at Havas Formula and Walker Sands. As a journalist, he has reported on crime, politics and public safety for the Plain Dealer and Cleveland.com in Cleveland. Menchaca after having served as a content strategist for cryptocurrency companies OKX, 0X Labs and Coinbase. “Their additions reflect our ongoing growth and commitment to bringing aboard highly experienced professionals who embrace our culture of teamwork and collaboration, which forms the foundation of our client-service model,” said Haven Tower CEO & founder Joe Kuo.