 |
New York’s SKDK is handling the 10/7 Project backed by five Jewish organizations as a centralized communications operation designed to promote continued US support for Israel and counter misinformation about the Israel/Hamas war.
The 10/7 Project says it will ensure more “complete and accurate information” about the Israeli and Hamas war in real time for US policymakers and the American public.
It will mount an aggressive rapid response effort to challenge untruths and retell the story about the butchery of the Oct 7 attack and make outcasts of 10/7 deniers.
The 10/7 Project, which has launched a website and newsletter, also will also shine a bright light of the more than 100 hostages who are still held by Hamas.
American Jewish Committee, Jewish Federations of North America, ADL (the Anti-Defamation League), American Israel Public Affairs Committee and the Conference of Presidents of Major American Jewish Organizations set up the 10/7 Project.
Ted Deutch, CEO of the AJC, said since the Oct.7 attack on Israel “there has been a concerted and consistent effort from Israel’s enemies to draw a false and dangerous equivalence between Hamas’ deadly rampage to destroy the Jewish state and Israel’s right to defend itself against terrorists.”
The goal of the 10/7 Project is to be a timely source of trusted information and to combat false narratives perpetuated by Hamas terrorists who were responsible for the slaughter of 1,200 innocent Israeli civilians, added Deutch.
There’s a fine line between newsjacking and taking advantage, aka ambulance chasing. Our job as PR professionals is to tread it carefully.
PR firms need to be mindful of ways their work product may be protected by the attorney-client privilege whenever working with a client’s internal legal team or its external legal counsel.
Manuel Rocha, former US ambassador and intenational business advisor to LLYC, plans to plead guilty to charges that he was a secret agent for Cuba.
CEO mentoring is an often-overlooked aspect of why CEOs are able to make good decisions, and sometimes make bad ones—all of which intersects with the role and duties of a board. 
How organizations can anticipate, prepare and respond to crises in an increasingly complex world where a convergent landscape of global challenges, threats and risks seem to arrive at an unrelenting pace.
Have a comment? Send it to 
No comments have been submitted for this story yet.