BerlinRosen Holdings, backed by O2 Investment Partners, makes an investment in content, data and analytics company Message Lab, as well as forming a partnership with the company and its founder and CEO Ben Worthen. The acquisition marks BerlinRosen’s sixth major investment in 18 months. Message Lab combines journalism, editorial experiences and content intelligence to help organizations forge meaningful relationships with their target audiences. It has worked with brands including Google, ServiceNow, SoftBank and the Gates Foundation. “BerlinRosen shares our vision for how communications is evolving and the key role that storytelling and the ability to measure performance will play moving forward,” said Worthen. “This partnership will allow us to take our work to the next level.”
Kite Hill PR, a woman-owned PR and B2B communications agency, opens applications for its 2024 Tech For Good program. Launched in March 2022, the program focuses on providing a chosen business with pro bono PR services and the fundamental building blocks necessary to deliver an effective earned PR program. The company is accepting applications from U.S. or UK-based technology startups of any category that are BIPOC/woman/LGBTQIA+-led and have closed a seed or Series A fundraising round. Qualifying companies can apply for the program via the submission form on Kite Hill PR’s website until Jan. 12 at 11:50 p.m. EST. “Driving diversity and inclusivity in the tech space is a top priority for Kite Hill PR, and we’re looking forward to amplifying another critical voice in the industry through this year’s program,” said Kite Hill PR CEO and founder Tiffany Guarnaccia.
Matter Communications is presenting a free webinar from noon to 1 p.m. on Thursday, Dec. 7 focusing on how brands can work more effectively with influencers. "Working with Influencers: How to Build Authentic Partnerships and Engaging Content," will offer an in-depth look at how brands can identify and collaborate with authentic influencers, outline data-backed techniques for creating content that captivates and builds meaningful connections, and present interviews with influencers who have mastered the art of authenticity and engagement. Speakers will include Matter VP Kirsten Minnon and account director Melissa Murtagh. For more information, or to register, click here.
Sensis, a minority-owned marketing agency, unveils SensisConnect, a transportation marketing group. SensisConnect replaces Sharp & Company, a communications consultancy acquired by Sensis in February, which has expertise helping transportation organizations connect with their stakeholders and the public. The practice’s research-based approach is meant to develop community-tailored communications built on behavior change best practices, delivered across all digital and physical touchpoints. It has worked with CapMetro, a public transportation provider in Austin, Texas and the Washington Metropolitan Area Transit Authority. “SensisConnect allows us to apply our behavior change marketing capabilities to the transportation industry further," said Sensis CEO José Villa. "We will leverage our expertise to make transportation more accessible and user-centric for all communities."