Edelman has picked up an additional $500K worth of work to provide COP28 press office support for Abu Dhabi Future Energy Company-Masdar.
Masdar bills itself as the United Arab Emirates’ global clean energy powerhouse across renewables and green hydrogen.
It operates in more than 40 countries and has invested about $30B in solar, wind, energy storage, waste-to-energy and geothermal projects.
Edelman’s 25-day agreement calls for a dozen staffers stationed at the Dubai COP28 site and an additional 13 employees across the firm’s network working on a “follow the sun” basis. The climate conference began Nov. 30 and runs through Dec. 12.
Sultan Al Jaber, who chairs Masdar and leads Abu Dhabi National Oil Company, presides over COP28.
Edelman handled Al Jaber’s Dec. 2 unveiling of the global decarbonization accelerator initiative designed to speed up the energy transition and cut global emissions.
In the three-month period leading up to COP28, Masdar worked with Teneo on communications counsel and strategy development. That so-called global CEO advisory hauled in $1.6M for prepping Masdar for COP28.
Geoff Morrell, president of Teneo’s global strategy & communications practice spearheaded that work.
He was executive VP-communications & advocacy for British Petroleum in London and Washington. Morrell led BP’s effort to rebound from its Deepwater Horizon disaster in the Gulf of Mexico.