 |
PMG acquires UK-based digital marketing agency RocketMill. PMG CEO and founder George Popstefanov will lead the combined entity, leading about 900 staffers worldwide, who will all work as part of PMG. RocketMill, with a team of 200 employees across offices in London and Brighton, marks PMG’s second acquisition in its history—and its first in Europe—following the acquisition in October of Dallas-based Camelot Strategic Marketing & Media, agency buyers of video, OTT, and CTV. “Our similarities across people, offering, and ambition made RocketMill an obvious choice for accelerating our expansion into Europe. We believe this move positions us for tackling the headwinds that today’s customers face globally and reinforces our philosophy of always changing for the better,” said Popstefanov.
 |
Rally Point PR worked with the Chadwick A. Boseman College of Fine Arts at Howard University to stand up the inaugural Bison at Basel program at Miami Art Week/Art Basel Miami Beach, which ran from Dec. 8-10. The University's goal was to increase the visibility of Black artists and specifically Howard as the premier HBCU fine arts program. Rally Point co-founder and DEI executive director Dorian Langlais helped create and promote a series of panels that brought together panelists and moderators from NPR, Sugarcane Magazine, ARTNOIR and Black artists and entrepreneurs to build on Howard's extensive network.
 |
PinDrop, a sports marketing agency targeting rightsholders and brands, is launched by Sean Thornley and Menino Pereira, former commercial executives at English Premier League soccer club Arsenal. The London-based agency is looking to implement partnership sales strategies, as well as “strengthening analytics capabilities, and optimizing rights packages.” The agency has already secured its first contract, announcing a partnership with Scottish soccer club Rangers. The agency will collaborate with the Glasgow club to drive revenue growth by enhancing its partnership development and research function.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
