PMG acquires UK-based digital marketing agency RocketMill. PMG CEO and founder George Popstefanov will lead the combined entity, leading about 900 staffers worldwide, who will all work as part of PMG. RocketMill, with a team of 200 employees across offices in London and Brighton, marks PMG’s second acquisition in its history—and its first in Europe—following the acquisition in October of Dallas-based Camelot Strategic Marketing & Media, agency buyers of video, OTT, and CTV. “Our similarities across people, offering, and ambition made RocketMill an obvious choice for accelerating our expansion into Europe. We believe this move positions us for tackling the headwinds that today’s customers face globally and reinforces our philosophy of always changing for the better,” said Popstefanov.
Rally Point PR worked with the Chadwick A. Boseman College of Fine Arts at Howard University to stand up the inaugural Bison at Basel program at Miami Art Week/Art Basel Miami Beach, which ran from Dec. 8-10. The University's goal was to increase the visibility of Black artists and specifically Howard as the premier HBCU fine arts program. Rally Point co-founder and DEI executive director Dorian Langlais helped create and promote a series of panels that brought together panelists and moderators from NPR, Sugarcane Magazine, ARTNOIR and Black artists and entrepreneurs to build on Howard's extensive network.
PinDrop, a sports marketing agency targeting rightsholders and brands, is launched by Sean Thornley and Menino Pereira, former commercial executives at English Premier League soccer club Arsenal. The London-based agency is looking to implement partnership sales strategies, as well as “strengthening analytics capabilities, and optimizing rights packages.” The agency has already secured its first contract, announcing a partnership with Scottish soccer club Rangers. The agency will collaborate with the Glasgow club to drive revenue growth by enhancing its partnership development and research function.