Stagwell is partnering with connected TV advertising company MNTN to offer brands a comprehensive set of buying solutions that combine MNTN's Performance TV platform with Stagwell Marketing Cloud products. Those products include generative and predictive AI platform PRophet, influencer discovery and campaign management platform Koalifyed and ReachTV, the largest streaming television network targeting travelers in airports. The partnership is aimed at letting brand campaigns on television seamlessly coexist with other digital channels. "Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes and ultimately, scaled brand performance for clients," said Stagwell chairman and CEO Mark Penn.
Hill & Knowlton introduces the H&K Academy, a training concept designed to upskill communications professionals. The H&K Academy launches in the UK with ten modules themed around ESG, DE&I, AI & technology innovation, and social & influencer. Curated by in house communication specialists, the training sessions can be delivered individually or as a program of multiple modules, tailored to the needs and levels of experience of each client. The offer builds on H&K’s record of media and communications performance training for executives. “This new offer is a client-inspired extension to our existing training services and is part of our transformational ambition to protect our clients’ reputations, mitigate against risk and support their growth,” said Hill & Knowlton UK CEO Simon Whitehead.
Thompson & Co. Public Relations owner and CEO Jennifer Thompson is teaming up with Blueprint Alaska president Sarah Erkman Ward and Heather Handyside, who was most recently chief communications officer at GCI, Alaska’s largest telecommunications provider, on a new corporate entity that will formally combine Blueprint’s strategic advocacy agency and T&C’s public relations and digital services. Handyside is coming on as a partner in the combined firm. The agency says it will now be better equipped to blend public relations, strategic advocacy, and digital services to its diverse range of clients that include businesses, nonprofits, trade organizations, and government agencies. “I’m excited to combine our sister agency and T&C into one firm, creating more professional growth opportunities for our senior staff,” said Thompson. “Adding Heather, a seasoned and highly regarded PR expert, to our team ensures our growing list of clients has access to the best talent in Alaska."