Amanda Marsh
Amanda Marsh

ROKK Solutions hires Amanda Marsh as VP of digital and paid media. Marsh joins the agency from POLITICO, where she served as senior director of brand & corporate partnerships. Her previous positions include associate media director at Bully Pulpit Interactive and global business marketing manager, gaming at Facebook. “Amanda’s agency and publisher-side expertise is a great addition to the ROKK paid media team and a boon for our clients,” said ROKK Solutions co-founder and partner Rodell Mollineau. “In an ever-changing media landscape, Amanda will ensure our digital strategies remain cutting-edge.”

Susan Goodell
Susan Goodell Gouard

BRG Communications brings on Susan Goodell Gouard as SVP. Goodell Gouard, who supported BRG as a consultant in 2023, was previously a group vice president at MWWPR. Before that, she served as VP in Edelman’s Krispr Communications unit and ran her own event planning and communications agency in Baltimore for more than six years. “Adding Susan to our team deepens our bench of highly skilled and tenured public relations professionals continuing to expand our expertise in safety, health wellness and social issues," said BRG president and CEO Jane Barwis. "Susan has a like-minded approach to driving strategy from a client-service perspective and she brings fresh ideas and unique experiences to bear."

Kari Butcher
Kari Butcher

BCW names Kari Butcher president, research, data & insights, North America, effective January 29. Butcher joins the agency from Edelman Data & Intelligence (DXI), where she most recently served as global head of corporate & crisis data x intelligence. Before coming to Edelman, Butcher spent nearly 15 years as a partner in several firms specializing in voter insights and targeting for public affairs, political advocacy and social media/digital communications related to California ballot initiatives and national issue campaigns. Based in Washington, D.C., Butcher will further build and scale BCW’s research, data and insights capabilities. “Kari’s considerable expertise in using data to yield business and communications opportunities that protect and promote clients’ reputations will be especially valuable during this current period of unprecedented global uncertainty,” said BCW CEO, Americas Kristine Boyden.

James McKinsey
James McKinsey

Kimball Hughes Public Relations promotes PR manager James McKinsey to lead the agency’s crisis communications team. Before joining Kimball Hughes in 2021, McKinsey worked at Buttonwood Communications Group. He has led strategic communications and media relations campaigns in offshore wind, tourism, government and nonprofit work, and has spearheaded crisis and media trainings. In his new post, he will take on a new, more strategic role leading the agency’s crisis communications experts to support a variety of organizations in planning, training for and managing communications crises. “His innate talents, first-rate comms instincts and broad experience make him a natural for the types of bet-the-business crisis communications work we do,” said Kimball Hughes PR president Rod Hughes.