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| Amanda Marsh |
ROKK Solutions hires Amanda Marsh as VP of digital and paid media. Marsh joins the agency from POLITICO, where she served as senior director of brand & corporate partnerships. Her previous positions include associate media director at Bully Pulpit Interactive and global business marketing manager, gaming at Facebook. “Amanda’s agency and publisher-side expertise is a great addition to the ROKK paid media team and a boon for our clients,” said ROKK Solutions co-founder and partner Rodell Mollineau. “In an ever-changing media landscape, Amanda will ensure our digital strategies remain cutting-edge.”
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| Susan Goodell Gouard |
BRG Communications brings on Susan Goodell Gouard as SVP. Goodell Gouard, who supported BRG as a consultant in 2023, was previously a group vice president at MWWPR. Before that, she served as VP in Edelman’s Krispr Communications unit and ran her own event planning and communications agency in Baltimore for more than six years. “Adding Susan to our team deepens our bench of highly skilled and tenured public relations professionals continuing to expand our expertise in safety, health wellness and social issues," said BRG president and CEO Jane Barwis. "Susan has a like-minded approach to driving strategy from a client-service perspective and she brings fresh ideas and unique experiences to bear."
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| Kari Butcher |
BCW names Kari Butcher president, research, data & insights, North America, effective January 29. Butcher joins the agency from Edelman Data & Intelligence (DXI), where she most recently served as global head of corporate & crisis data x intelligence. Before coming to Edelman, Butcher spent nearly 15 years as a partner in several firms specializing in voter insights and targeting for public affairs, political advocacy and social media/digital communications related to California ballot initiatives and national issue campaigns. Based in Washington, D.C., Butcher will further build and scale BCW’s research, data and insights capabilities. “Kari’s considerable expertise in using data to yield business and communications opportunities that protect and promote clients’ reputations will be especially valuable during this current period of unprecedented global uncertainty,” said BCW CEO, Americas Kristine Boyden.
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| James McKinsey |
Kimball Hughes Public Relations promotes PR manager James McKinsey to lead the agency’s crisis communications team. Before joining Kimball Hughes in 2021, McKinsey worked at Buttonwood Communications Group. He has led strategic communications and media relations campaigns in offshore wind, tourism, government and nonprofit work, and has spearheaded crisis and media trainings. In his new post, he will take on a new, more strategic role leading the agency’s crisis communications experts to support a variety of organizations in planning, training for and managing communications crises. “His innate talents, first-rate comms instincts and broad experience make him a natural for the types of bet-the-business crisis communications work we do,” said Kimball Hughes PR president Rod Hughes.
The Next Solutions Group names Michelle Agnew as VP, reputation and issues management. Agnew joins NSG from The Coca-Cola Company, where she was director of strategic communications... Nebius, which works with startups and enterprises building AI products, agents and services, appoints Lindsey Irvine as CMO... Zeta Global, an intelligent AI infrastructure company, names Leah Pope CMO and Candace Dean chief communications officer.
SiriusXM recruits Paramount Pictures EVP, global communications Jenny Tartikoff to serve as SVP and head of communications, effective August 10.
West of Fairfax, which is in Los Angeles, appoints Scott Mallone as president. Mallone joins the agency from SHFT Labs... Codeword ups Brandon Carter to SVP, head of strategy... JOTO PR Disruptors names Nick Westcott head of establishment, working to improve coordination across departments, and helping each part of the agency operate with greater clarity, consistency and readiness for scale. 
Sotheby’s brings on Christie’s global head of communications Natasha Le Bel to serve as chief communications officer.
The U.S. Green Building Council, developer of the LEED (Leadership in Energy and Environmental Design) rating system, names David Purcell CMO, leading the organization’s marketing and communications... Capital V Strategies, a strategic communications and advisory firm, names Andy Dueñas to lead its newly launched Transactions & IPO Communications division... Haven Tower Group, which works with clients in the wealth management space, appoints Stephen Langlois to its board of advisors. Langlois is currently managing principal of Seaport Consulting Partners. 
