4media group relaunches its influencer marketing agency, Dynamik Influence. Relying on data-driven insights and personalized campaign strategies, Dynamik Influence, in partnership with 4media’s Atomik Research unit, will work to identify appropriate influencers, put together compelling narratives, and measure the impact of influencer marketing campaigns. The announcement signals an increased emphasis by 4media group to help brands harness the power of influencer marketing to achieve business goals. A study conducted by Atomik Research found that influencer marketing outranks TV advertising, digital advertising, radio advertising and billboards for 85 percent of respondents between the ages of 18 and 34. “Our relaunch reflects our commitment to staying ahead of the curve, providing brands with the latest strategies and tools to navigate this powerful marketing channel effectively,” said Dynamik Influence SVP of client relationships Mandy Anderson.


IPREX adds Global Public Affairs, a public policy, government relations, and strategic communications firm with locations in Ottawa, Halifax, Toronto, Winnipeg, Calgary, Edmonton, Vancouver and Victoria, to its membership. “The addition of Global Public Affairs furthers our existing reach into Canada, and strategically expands our presence in the Americas,” said Laura Phillips, IPREX Americas president and president at Vehr Communications (Cincinnati, Ohio). IPREX has also appointed two members to its global board. Anu Gupta, director at APRW (Singapore) will assume the role of Asia Pacific president while Lindsey DeWitte, president of PR and EVP of purpose + sustainability at Barkley (Kansas City, Missouri) will serve as treasurer. Both board positions serve a two-year term from January 2024 through May 2026. “They will both be huge assets to the global board, enhancing our connections and bolstering our planning and budgeting processes as we continue to strengthen the IPREX brand,” said IPREX global president Ann-Marie O’Sullivan.

Tangled Roots

Tangled Roots, a “non-consultancy consultancy” that focuses on the needs of in-house marketers, is launched by Dan Mazei, a former Edelman SVP who has 20 years of experience with such brands as Tinder, Reebok, Activision Blizzard and Ford Motor Company. Tangled Roots offers expertise in public relations / earned media, corporate communications, brand marketing, crisis / issues management, content marketing, digital marketing and social media marketing. Its service model offerings include full transparency on billed hours and run rates; one bill rate, regardless of challenge; a 24-hour “out-clause”; no passalong fees for tools or tech stacks; a commitment to only business-critical calls, statuses and reports; and unlimited challenge-focused brainstorming. “Tangled Roots starts with the needs and realities of the individual, and then turns that into focused, dedicated counsel and execution for the brand,” said Mazei.