The Lede Company names Jackie Murphy chief impact officer. Murphy joins the agency from Edelman, where she most recently served as managing director, brand purpose & impact, building and leading the brand impact team. As impact lead for Unilever at Edelman, she oversaw its purpose-driven work for the company, leading purpose and sustainability strategy across brands such as Dove, Hellmann’s, Love Beauty & Planet, Rexona/Degree and Vaseline. At The Lede Company, she will oversee the impact division, which works with companies, brands, nonprofits and artists to help them define, develop and deliver commitments to social and environmental issues. “Jackie is a dynamic leader,” the agency’s co-founders said in a statement. “She brings years of expertise, innovation and deep relationships in this space.”
Edelman Smithfield promotes Ira Gorsky to managing director. Gorsky has been with the agency since 2019, most recently serving as an EVP. A senior leader in the New York office, he specializes in M&A, crisis and litigation matters. He was previously a managing member at Arch Research, developing analytical research on M&A, activist campaigns, financial restructurings and regulatory and policy shifts. Gorsky experience also includes stints as an analyst at TIB Advisiors, First Eagle Investment Management and CIBC.
Bespoke Partners, an executive search and leadership advisory service firm for software companies, brings on Ryan Bonner as a partner in its go-to-market practice, leading the company’s recruiting of chief marketing officers for clients. Prior to Bespoke, he was a leadership consultant with Spencer Stuart, supporting companies recruiting B2B technology marketers, product leaders and digital transformation teams. In his new position, Bonner will work with software and SaaS companies to find marketing leaders who can help them drive growth and execute on value creation plans. "With his extensive network and impressive skill set, we're confident he'll exceed our clients' expectations in strengthening their GTM teams and accelerating growth," said Bespoke Partners CEO Eric Walczykowski.