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| Mario Simon |
Mario Simon, managing partner and director at Boston Consulting Group, will take the helm of Toronto’s Believeco: Partners, which has more than 300 staffers in ten North American offices, on Feb. 20.
He will take over for acting CEO Arlene Dickinson, who will retain the executive chair spot.
For the past seven years, Simon was BCG’s global topic leader for brand strategy and development. He counseled consumer products, financial services, energy and healthcare clients.
Earlier, Simon launched Kantar Vermeer, marketing strategy unit at WPP; and worked at McKinsey & Co.
Dickinson praised Simon’s knowledge of the challenges facing businesses today and his “ability to solve complexity and deliver results for clients.”
He will be based in New York. Believeco also has US offices in Washington, Philadelphia and Houston.
Believeco is the parent company of Argyle corporate communications shop that was founded by journalist Ray Argyle in 1979.
It grew to $30M in annual revenues before joining Believeco in 2022.
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