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| Courtney Lopez |
N6 Powered by KRMA, an AI-powered digital marketing and communications agency, acquires boutique digital marketing agency West of Fairfax. Headquartered in Los Angeles, West of Fairfax works with such clients as Selena Gomez, Bliss, Cincoro, COOLA and Dee Ocleppo. Founded six years ago by Courtney Lopez, Ryan Good and Ray Lee, West of Fairfax is now led by Lopez, who serves as the agency’s CEO, leading an all-female-powered team. West of Fairfax offers services including content creation, platform management, platform strategy, influencer programming, paid advertising and customized analytics & reporting. "I always knew that we’d need a strategic partner to take the next step as an agency, and after many conversations and much consideration, the perfect fit came to us through N6KRMA; a partner that shares the same vision and standard of excellence for both clients and team members,” said Lopez.
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Signal AI, which delivers AI-driven reputation and risk insights services, acquires reputation intelligence monitoring company Social 360. The acquisition will integrate the traditional, social, regulatory and alternative data sources of the two companies into one unified platform. It will complement Signal AI’s premium media data with Social 360’s source list, which delivers more than 2.3 million articles of reputational relevance from over 185,000 individual sources per month. It will also add a corporate influencer monitoring tool and capitalize on Social 360’s pharmacovigilance expertise, giving pharmaceutical businesses proactive monitoring and reporting of adverse events. “With Social 360's capabilities and billions of data points integrated into our AI-powered platform, we are creating a new standard for reputation and risk management," said Signal AI CEO David Benigson.
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The PR Council and Canadian Council of Public Relations Firms announce a strategic merger. The partnership represents the first North American expansion of the PR Council, bringing 19 Canadian agencies and Canadian offices of global firms into the network. After more than 16 years as a volunteer-run organization, CCPRF will cease operations. As part of its concluding year, CCPRF has instituted the Champions of Public Relations Excellence awards, which will be open to graduating students at Humber, Centennial College, and Durham College, with each school managing the administration process. “We are thrilled to welcome the Canadian membership of CCPRF into the PRC and look forward to the addition of their voices in the critical conversations we are leading to shape the future of the public relations profession,” says PR Council president Kim Sample.
CIVIC, a New York-based brand experience agency, acquires strategic communications consultancy Wave Kilo... Hotwire Global reaches an agreement with Morning Consult to give Hotwire Global instant access to Morning Consult’s proprietary dataset... The Public Relations Student Society of America announced its 2026–2027 International Committee... Avenue Z is named a Shopify Platinum Partner, the highest tier of Shopify’s Service Partner Program.
ICR releases a report that says the SPAC IPO market has been trending upward—and is likely to stay on that track... Washington Women in PR is sponsoring an April 15 event that looks at how women can change the dynamics that often keep them in lower-visibility positions through strategic self-advocacy and organizational awareness... Life Science Cares Boston, an organization supported by LaVoieHeathScience, will convene leaders, employees and partners from across the life sciences industry for its annual Impact Breakfast on April 13 at the Omni Boston Hotel at the Seaport.
Bell Yard Communications and Kysen PR, London-based firms that focus on legal market and litigation PR, are merging. The combined firm will operate as Bell Yard Kysen Communications... FINN Partners launches Travel with Tastemakers, a global report that looks at more than 25 destinations through the eyes of the creatives who shape them... Baker Public Relations, a woman-owned agency based in Albany with offices in Pittsburgh, PA and St. Petersburg, FL, rebrands as The Baker Agency. 
