 |
| Courtney Lopez |
N6 Powered by KRMA, an AI-powered digital marketing and communications agency, acquires boutique digital marketing agency West of Fairfax. Headquartered in Los Angeles, West of Fairfax works with such clients as Selena Gomez, Bliss, Cincoro, COOLA and Dee Ocleppo. Founded six years ago by Courtney Lopez, Ryan Good and Ray Lee, West of Fairfax is now led by Lopez, who serves as the agency’s CEO, leading an all-female-powered team. West of Fairfax offers services including content creation, platform management, platform strategy, influencer programming, paid advertising and customized analytics & reporting. "I always knew that we’d need a strategic partner to take the next step as an agency, and after many conversations and much consideration, the perfect fit came to us through N6KRMA; a partner that shares the same vision and standard of excellence for both clients and team members,” said Lopez.
 |
Signal AI, which delivers AI-driven reputation and risk insights services, acquires reputation intelligence monitoring company Social 360. The acquisition will integrate the traditional, social, regulatory and alternative data sources of the two companies into one unified platform. It will complement Signal AI’s premium media data with Social 360’s source list, which delivers more than 2.3 million articles of reputational relevance from over 185,000 individual sources per month. It will also add a corporate influencer monitoring tool and capitalize on Social 360’s pharmacovigilance expertise, giving pharmaceutical businesses proactive monitoring and reporting of adverse events. “With Social 360's capabilities and billions of data points integrated into our AI-powered platform, we are creating a new standard for reputation and risk management," said Signal AI CEO David Benigson.
 |
The PR Council and Canadian Council of Public Relations Firms announce a strategic merger. The partnership represents the first North American expansion of the PR Council, bringing 19 Canadian agencies and Canadian offices of global firms into the network. After more than 16 years as a volunteer-run organization, CCPRF will cease operations. As part of its concluding year, CCPRF has instituted the Champions of Public Relations Excellence awards, which will be open to graduating students at Humber, Centennial College, and Durham College, with each school managing the administration process. “We are thrilled to welcome the Canadian membership of CCPRF into the PRC and look forward to the addition of their voices in the critical conversations we are leading to shape the future of the public relations profession,” says PR Council president Kim Sample.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
