 |
| Courtney Lopez |
N6 Powered by KRMA, an AI-powered digital marketing and communications agency, acquires boutique digital marketing agency West of Fairfax. Headquartered in Los Angeles, West of Fairfax works with such clients as Selena Gomez, Bliss, Cincoro, COOLA and Dee Ocleppo. Founded six years ago by Courtney Lopez, Ryan Good and Ray Lee, West of Fairfax is now led by Lopez, who serves as the agency’s CEO, leading an all-female-powered team. West of Fairfax offers services including content creation, platform management, platform strategy, influencer programming, paid advertising and customized analytics & reporting. "I always knew that we’d need a strategic partner to take the next step as an agency, and after many conversations and much consideration, the perfect fit came to us through N6KRMA; a partner that shares the same vision and standard of excellence for both clients and team members,” said Lopez.
 |
Signal AI, which delivers AI-driven reputation and risk insights services, acquires reputation intelligence monitoring company Social 360. The acquisition will integrate the traditional, social, regulatory and alternative data sources of the two companies into one unified platform. It will complement Signal AI’s premium media data with Social 360’s source list, which delivers more than 2.3 million articles of reputational relevance from over 185,000 individual sources per month. It will also add a corporate influencer monitoring tool and capitalize on Social 360’s pharmacovigilance expertise, giving pharmaceutical businesses proactive monitoring and reporting of adverse events. “With Social 360's capabilities and billions of data points integrated into our AI-powered platform, we are creating a new standard for reputation and risk management," said Signal AI CEO David Benigson.
 |
The PR Council and Canadian Council of Public Relations Firms announce a strategic merger. The partnership represents the first North American expansion of the PR Council, bringing 19 Canadian agencies and Canadian offices of global firms into the network. After more than 16 years as a volunteer-run organization, CCPRF will cease operations. As part of its concluding year, CCPRF has instituted the Champions of Public Relations Excellence awards, which will be open to graduating students at Humber, Centennial College, and Durham College, with each school managing the administration process. “We are thrilled to welcome the Canadian membership of CCPRF into the PRC and look forward to the addition of their voices in the critical conversations we are leading to shape the future of the public relations profession,” says PR Council president Kim Sample.
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
The Hoffman Agency, a Silicon Valley-based firm with offices in Europe, Asia and the U.S., teams up with United Partners Network, a global community of independent communications agencies... ChangeMakers acquires R&G Strategic, a Halifax, Nova Scotia-based firm with a practice that spans ESG and sustainability strategy and reporting; stakeholder engagement; climate and GHG consulting; sustainability campaigns; branding; communications; and marketing... AltaVista Strategic Partners, a Baltimore-based firm, opens an second office in Tampa, effective Oct. 15.
Curley & Pynn Public Relations Management rebrands as Biplane focused specifically on helping nonprofits build visibility, reputation and trust to advance their philanthropy... SKDK launches a payer negotiation practice that is designed to support health systems as they navigate increasingly complex negotiations with insurers... ChangeMakers, a strategy and communications firm with over 400 professionals across North America, launches RepScore.
Prosek Partners opens in San Francisco under the leadership of partner Nadia Damouni... Caliber Corporate Advisers, which works with clients in the fintech and financial services sectors, introduces the Caliber Authority Index (Caliber AI), a proprietary measurement platform... Herbie Thiele Consulting, a public affairs firm blending lobbying and communications, is launched by the longtime Sachs Media partner.
Bospar expands its Audit*E tool for small- and medium-sized businesses, which provides comprehensive visibility scoring, competitive analysis and platform-specific improvement recommendations, giving users actionable intelligence to help with brand positioning.... 5W is increasing its presence in Tampa and the Florida market....PR Consultants Group, a nationwide network of senior-level public relations, strategic communications and marketing specialists in more than 50 U.S. markets, has brought on 13 independently owned public relations firms across 13 markets and 12 states so far in 2026.
