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Prosek Partners opens its new flagship office in New York. Located in the NoMad neighborhood at 28 East 28th Street and Madison Avenue, the 34,000 square foot office, which was designed by Andre Kikoski Architecture, spans the building’s 15th floor. In addition to New York, Prosek has recently opened a new office in London, and has locations in Washington, D.C.; Boston; Los Angeles; Palm Beach; Fairfield, CT; and Cape Town, South Africa. “It was a very tough decision in the middle of the pandemic to lease a bigger space for ten years in Manhattan,” said Jennifer Prosek, Founder and Managing Partner. “But we made a bet on New York City, and a bet on our culture, and decided to move to a space that would naturally draw people back into the office, instead of forcing them. I promised I would build something 'better than home.'”
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Golin forms a strategic partnership with Cyabra, a counter-disinformation platform. One of the key offerings of the partnership is the ability to identify social media bots disseminating false narratives and damaging a brand's reputation. Cyabra's AI platform and real-time alerting system detects and reports suspicious profiles and coordinated malicious activity, helping Golin's clients to identify potential risks to their reputation and develop effective crisis communication strategies. "Disinformation campaigns can quickly damage brands, causing harm to their reputation. Cyabra's AI-powered platform helps us stay ahead of these threats, giving clients the insights they need to act swiftly and decisively,” said Golin global president, data & analytics Jonny Bentwood.
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Liquid Agency, a brand consulting and activation company headquartered in San Jose, CA, acquires Dallas-based employment branding agency MindHandle. MindHandle CEO Eric Harris will join Liquid Agency as practice lead for employee experience. The move builds on Liquid Agency's recent momentum in optimizing and aligning employee, customer and brand experience among their service offerings. Liquid’s current and former clients include Walmart, Nasdaq, Google, UGG, Nike, Nordstrom, Microsoft, GE, Silicon Valley Bank, John Deere and Ernest Packaging Solutions. “Liquid Agency’s employee experience and culture practice is currently our area of the greatest growth and demand,” said CEO Scott Gardner. “Joining forces with MindHandle, a pure-play employee experience agency, allows us to add scale and fresh ideas for the future.”
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
