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Prosek Partners opens its new flagship office in New York. Located in the NoMad neighborhood at 28 East 28th Street and Madison Avenue, the 34,000 square foot office, which was designed by Andre Kikoski Architecture, spans the building’s 15th floor. In addition to New York, Prosek has recently opened a new office in London, and has locations in Washington, D.C.; Boston; Los Angeles; Palm Beach; Fairfield, CT; and Cape Town, South Africa. “It was a very tough decision in the middle of the pandemic to lease a bigger space for ten years in Manhattan,” said Jennifer Prosek, Founder and Managing Partner. “But we made a bet on New York City, and a bet on our culture, and decided to move to a space that would naturally draw people back into the office, instead of forcing them. I promised I would build something 'better than home.'”
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Golin forms a strategic partnership with Cyabra, a counter-disinformation platform. One of the key offerings of the partnership is the ability to identify social media bots disseminating false narratives and damaging a brand's reputation. Cyabra's AI platform and real-time alerting system detects and reports suspicious profiles and coordinated malicious activity, helping Golin's clients to identify potential risks to their reputation and develop effective crisis communication strategies. "Disinformation campaigns can quickly damage brands, causing harm to their reputation. Cyabra's AI-powered platform helps us stay ahead of these threats, giving clients the insights they need to act swiftly and decisively,” said Golin global president, data & analytics Jonny Bentwood.
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Liquid Agency, a brand consulting and activation company headquartered in San Jose, CA, acquires Dallas-based employment branding agency MindHandle. MindHandle CEO Eric Harris will join Liquid Agency as practice lead for employee experience. The move builds on Liquid Agency's recent momentum in optimizing and aligning employee, customer and brand experience among their service offerings. Liquid’s current and former clients include Walmart, Nasdaq, Google, UGG, Nike, Nordstrom, Microsoft, GE, Silicon Valley Bank, John Deere and Ernest Packaging Solutions. “Liquid Agency’s employee experience and culture practice is currently our area of the greatest growth and demand,” said CEO Scott Gardner. “Joining forces with MindHandle, a pure-play employee experience agency, allows us to add scale and fresh ideas for the future.”
ICR releases a report that says the SPAC IPO market has been trending upward—and is likely to stay on that track... Washington Women in PR is sponsoring an April 15 event that looks at how women can change the dynamics that often keep them in lower-visibility positions through strategic self-advocacy and organizational awareness... Life Science Cares Boston, an organization supported by LaVoieHeathScience, will convene leaders, employees and partners from across the life sciences industry for its annual Impact Breakfast on April 13 at the Omni Boston Hotel at the Seaport.
Bell Yard Communications and Kysen PR, London-based firms that focus on legal market and litigation PR, are merging. The combined firm will operate as Bell Yard Kysen Communications... FINN Partners launches Travel with Tastemakers, a global report that looks at more than 25 destinations through the eyes of the creatives who shape them... Baker Public Relations, a woman-owned agency based in Albany with offices in Pittsburgh, PA and St. Petersburg, FL, rebrands as The Baker Agency. 
ChangeMakers, an independent shop with 400 professionals across Canada and the U.S., is merging with The Creative Dept., which advises innovative and culture-shaping companies on brand strategy and creative direction... Full Court Press Communications, a Bay Area-based strategic communications firm, celebrates its 25th anniversary... R&J Strategic Communications marks its 40th anniversary by launching its Moments That Made a Difference campaign.
