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| Sam Myers, Jr. |
Place Public Affairs is launched by Sam Myers, Jr., who was most recently managing director at Rational 360. Myers has also served as a presidential advance associate for the Biden White House as well as in the Obama and Clinton administrations. On the agency side, he has served as president of BCW Global’s Direct Impact unit and vice president, partnerships and development at Huge. Place Public Affairs’ offerings include message development, media landscape assessment, grassroots and grasstops advocacy, third-party advocate engagement, event production and digital public affairs. Myers says that the goal of the new agency is to “align public policies and public sentiment closer to our clients’ business interests.”
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ARInsights, which provides an SaaS platform for managing analyst relations and B2B influencer relations programs, acquires The Wind Communications Agency, an analyst relations services firm and consultancy. Terms of the acquisition were not disclosed. With the acquisition, ARInsights expands its ServicePlus AR operational services to address companies’ full spectrum of AR needs. The new services include AR strategy; program execution; AR operations and peer reviews management. All Wind Communications staff will become ARInsights team members under the continued leadership of Patricia and Greg Wind. In addition, to support client needs, ARInsights will continue to work with other partners and agencies in the AR ecosystem. “Wind Communications has been a longtime and valued partner of ours, with a well-deserved reputation for excellence in AR strategy and execution,” said ARInsights CEO Andy Zimmerman. “Bringing their founders Patty and Greg Wind, along with their talented team, to ARInsights is a natural and exciting fit for our business and an important part of ARInsights’ evolution.”
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CTP, a Boston-based creative communications agency, opens an office in North Carolina. The expansion is planned to fuel growth in industries where CTP has developed significant branding, advertising and communications expertise, including education, travel & tourism, technology and financial services. The agency has already worked with North Carolina-based clients including Apiture, Red Hat, Pinehurst Resort, Wrightsville Beach and Cameron Art Museum. The office will be led by CTP executive creative director Grant Pace. “The energy and innovation driving the state’s growth perfectly align with CTP’s core strengths,” said Pace.
Franco
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
