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| Nate West |
FINN Partners names Nate West, a leader in its Southeast health group, partner. West began his career as account coordinator at FINN in 2008 and reached the position of director of client services before becoming director of communications for the Tennessee Wildlife Federation. He rejoined FINN in 2021 as a VP in the health practice and has focused on providing strategic communications for health companies, including Vanderbilt University Medical Center, Tivity Health, and Interwell Health. “Nate’s leadership has been critical to our continued success in advancing our market share in provider services, digital health, wellness and other important segments of the health ecosystem,” said FINN managing partner and global health practice leader Fern Lazar.
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| Robert Lawson |
Sony Pictures Entertainment chief communications officer Robert Lawson is being promoted to lead comms for all of Sony Group Corp. In his new role as senior VP of corporate communications, Lawson will report to SGC CEO Kenichiro Yoshida, and will be based in Tokyo. Lawson joined SPE after serving as an EVP at Rubenstein, where he ran a division focused on corporate communications, crisis/issues management, thought leadership and large-scale outreach campaigns. While at Rubinstein, Lawson worked closely with Paramount Pictures, developing and implementing numerous internal and external communications strategies. Before working at Rubenstein, Lawson was a deputy press secretary for New York City Mayor Michael Bloomberg. In a note to Sony Pictures staff that was obtained by The Hollywood Reporter, SPE CEO Tony Vinciquerra praised Lawson’s “invaluable strategic advice and counsel at a time of extraordinary change at SPE and throughout our entire industry.”
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| Yolanda Román |
ATREVIA, a global communication and corporate affairs company, brings on Yolanda Román as global managing director of its public affairs area. Román rejoins the company, where she served as head of public relations between 2013 to 2017, from Amazon, where she has led public policy and institutional relations in Spain. She previously served as a public affairs manager at Uber. In her new post, she will work with all the teams of ATREVIA to give a new impetus to a consolidated area of the company that has not stopped growing and innovating. Leading the public affairs division and will work in coordination with Manuel Mostaza, who will continue as director of Madrid, Portugal and Brussels; Ramón González, head of the Brussels office; Álex Bonet and Sònia Recasens in Barcelona, and Daniel Albino in Portugal.
Jim O’Leary, Weber Shandwick global president and North America CEO, has joined Penta Group, the DC corporate advisory, as CEO.
ROKK Solutions has named Amy Fox chief corporate communications officer to oversee its new corporate affairs unit.
Orchestra adds Andrew Bates and Kristen Orthman to its advisory practice. Both of them worked in the Biden administration... DeepIntent, a healthcare demand-side platform, appoints Ian Colley as CMO... Fanatics Commerce, a direct-to-consumer platform within sports apparel and fan gear company Fanatics, names Jamie Gersch CMO... Cboe Global Markets, a global markets operator and pioneer in equity derivatives, hires Julie Bauer as SVP, head of government relations.
August brings on Andrew Jarrell as a managing director in its New York office. Jarrell comes to the agency from Group Gordon, where he most recently served as chief strategy officer... PSD, which produces activewear and underwear worn by and made for professional athletes, hires Dan Harbison as SVP of marketing and Monica Lin as VP of brand marketing... UKG, an AI platform that combines HR, pay and workforce management, names Vitor De Souza chief communications officer. 
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, a SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
