 |
BerlinRosen Holdings has rebranded as Orchestra, a holding company of eight agencies with more than 600 staffers in 12 offices in the US.
The operating units include BerlinRosen, Inkhouse, Glen Echo Group, Derris, Message Lab, M18, Onward and Brightmode.
Jonathan Rosen is CEO of Orchestra, while Valerie Berlin serves as executive chair.
Rosen said Orchestra was formed to thrive in the complex and quickly changing media landscape.
The firm’s integrated teams will offer clients “unparalleled expertise and flexibility for all of their strategic business and communications needs," he said.
Berlin added that it’s “more important than ever to show up in the right channels at the right times with the right story, and companies often need a mix of specialties to be successful.”
The individual companies will remain independent, while sharing operational resources.
The partners will collaborate on joint business development opportunities and team staffing to meet the needs of clients.
Orchestra clients are involved in the consumer, technology, climate & sustainability, education, healthcare, philanthropy, real estate, travel, hospitality and arts & culture sectors.
The firm is backed by O2 Investment Partners.
KNB Communications acquires Roketto, a digital agency specializing in generative engine optimization, web design and development, digital advertising and inbound marketing strategy. The combined agency rebrands as Sōvyn... Krupp Agency, an independent New York shop, celebrates its 30th anniversary.... The Worldcom Public Relations Group adds CARRALSIERRA in Mexico City and We Are DNA in Bristol, UK. 
The Motion Agency, a woman-owned marketing-services agency, acquires Chicago-based ad agency LKH&S, which has clients such as Hyundai, EmployCo, EvAI and Toggler... Method Communications, which has offices in New York, London and San Francisco, opens in Boston... IPREX adds Coral Communications (South Africa), PR Consultancy (Montenegro) SE2 (Denver) and Trium (Albania).
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
4media group acquires The CauseWay Agency, a purpose-driven communications agency specializing in public service announcements... Featured, an AI co-pilot for PR, launches a platform that will allow PR professionals and subject-matter experts to find media opportunities, submit pitches, and land featured placements... IPREX, a global network of independent communications and marketing agencies, brings on Heidi Otway of SalterMitchell PR in Florida as global president.
