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From humble beginnings in a spare room in her mother’s home to an agency with offices in New York, Miami and Los Angeles, Carolyn Izzo has always believed in the importance of personal connections.
WPP CEO Cindy Rose declares her stabilization plan is "firmly on track" as the company reports a 4.7 percent dip in 1H revenues.
Omnicom CEO John Wren reported a 7.2 percent rise in Q2 “core operations” to $6B and a 6.1 percent spurt on an organic basis.
Legendary Boston PR man George Regan is stepping down from day-to-day management of his namesake firm. The 75-year-old will remain chairman.
Senior leaders have been exiting newly combined agencies since the wave of integrations started—the kind of departures that don't always make headlines but show up in who's running client accounts six months later.
PR clients generally do what their PR people suggest but sometimes they can be their own worst enemy, and they go off the reservation.
While narcissism may be one factor behind the push to return to the office, that push also reveals a broader failure of leadership.
Research by DBC and the 4As shows that by replacing entry-level positions with AI, ad agencies are inadvertently eroding the apprenticeship model that historically has served them well and increasing the probability of a "hollowed-out" middle management layer.
In a tough job market with AI threatening our careers, communicators have to prove more than ever that PR is more than a “nice to have.” Speaking jargon hasn’t worked, so we have to try a new tactic—speaking the language of the C-Suite decision-makers who control our futures.
Heidi Krupp is celebrating 30 years running her agency which began in a studio apartment in Hoboken, NJ funded by selling her car for $5,000.
The holding company model is in structural decline. Here's what comes next.
Dave Aglar, who was most recently integrated media lead for North America at Weber Shandwick, is moving to MikeWorldWide, where he will be chief integrated media & innovation officer.
Arketi Group, an Atlanta digital marketing and B2B PR shop, has acquired Braithwaite Communications of Philadelphia.
Some clients benefit from working with Big PR, while others find a better match with boutique firms. Which type of PR firm is right for you?
Publicis Groupe has acquired LiveRamp, the San Francisco-based data collaboration platform, for $2.2B.
Why narrative is an organization’s operating system.
Why scalability has increasingly become the deciding variable in PR M&A.
There’s no established playbook for AI in communications yet, but expectations are already changing, and the biggest shift isn’t the tools, it’s what counts as value.
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