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Bruno Solari, founder of SolComms, emphasizes the importance of goal-oriented strategies, adaptability, and thought leadership in driving organizational growth in a recent conversation with Doug Simon, CEO of D S Simon Media. |
Keys to building robust and lasting relationships with professional services providers.
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Knight Stivender, partner at MP&F, discusses with Doug Simon the generational transition her agency is going through and the need to “roll with the punches” on the latest PR’s Top Pros Talk video podcast. |
Even though history has shown us that bold and daring campaigns are the ones that captivate audiences, alter perceptions and help shape our culture, we, as a sector, remain more risk-averse than ever. The good news is that it doesn’t have to be this way.
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"It’s usually not the best product or service that wins, it’s the offer that’s easiest to say yes to," Steve August said during O’Dwyer’s webinar Mar. 19 on growing your business without losing your sanity moderated by Researchscape’s Tony Cheevers.
In response to a new 4A’s guidance on 30-day payment terms, I make the case for fair business practices that create a level playing field and a fair future for all agencies.
Stop thinking about client service as just a service. Client service is a partnership to deliver on a mutual set of objectives.
Writing and defending a properly written scope of work is a huge deal.
It’s ultimately up to each of us, as PR professionals, to take ownership of figuring out how to best and most effectively address that classic client question.
