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Selecting a communications firm deserves the same scrutiny as hiring a full team, because your budget, communications success, and organizational reputation depend on it.
Public relations success has never been about effort; it’s about results. If you’re still charging by the hour, you might be losing money and talent.
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In this episode of PR’s Top Pros Talk, Kevin Whalen, Partner at the Guyer Group, sat down with Doug Simon, CEO of D S Simon Media, to demystify analyst relations and explain why it’s a critical function. |
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Joining Doug Simon on the PR’s Top Pros Talk... podcast, Toni Harrison emphasizes the importance of shifting PR from a reactive function to a strategic driver. |
Here are five recommendations to consider in light of the uncertainty which seems to stem from US government activities.
More than half of North American PR agencies were profitable in 2024, with noted increases in profitability toward the end of the year, according to a new Gould+Partners report.
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Margaret Irons, founder of Salt & Butter Marketing, discusses how to get your operating vision and go-to-market strategy right, what to prioritize to achieve your goals, and what are the signs that you need to change course on the latest O'Dwyer's webinar hosted by Researchscape's Tony Cheevers. |
Despite headlines to the contrary, a series of recent reports suggest that the U.S. economy will be strong this year, indicating increased investment in the communications sector.
Agencies that embrace multi-generational teams are finding strength and power in blending perspectives and experiences and find more commonalities than differences.
Top PR firms should advise politics-averse clients to weigh in on potentially divisive news cycles, while delivering careful and nuanced perspectives on history. Chase's Jamie Dimon offers a brilliant blueprint.
How to navigate the tough choice of working with an industry or person whose views you don’t personally agree with.
A great company culture can help us develop our talents, find our purpose, and create meaningful moments of fun and fulfillment that help us with the most important task of all, figuring out who we want to be.
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Bruno Solari, founder of SolComms, emphasizes the importance of goal-oriented strategies, adaptability, and thought leadership in driving organizational growth in a recent conversation with Doug Simon, CEO of D S Simon Media. |
Keys to building robust and lasting relationships with professional services providers.
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Knight Stivender, partner at MP&F, discusses with Doug Simon the generational transition her agency is going through and the need to “roll with the punches” on the latest PR’s Top Pros Talk video podcast. |
Even though history has shown us that bold and daring campaigns are the ones that captivate audiences, alter perceptions and help shape our culture, we, as a sector, remain more risk-averse than ever. The good news is that it doesn’t have to be this way.
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"It’s usually not the best product or service that wins, it’s the offer that’s easiest to say yes to," Steve August said during O’Dwyer’s webinar Mar. 19 on growing your business without losing your sanity moderated by Researchscape’s Tony Cheevers.
In response to a new 4A’s guidance on 30-day payment terms, I make the case for fair business practices that create a level playing field and a fair future for all agencies.
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