Ariella Steinreich has joined Steinreich Communications of Fort Lee (NJ) as media relations director.
She worked at Burson-Marsteller and Kwittken and interned at Steinreich Communications.
CEO Stan Steinreich said the new hire adds a new skill set the firm of "being able to develop wonderful relationships with journalists and coordinating media partnerships."
He founded the firm in 2003 after serving as VP-corporate communications at building materials company Armstrong Holdings, executive VP at Edelman and senior VP at FleishmanHillard.
Ariella is his daughter.
Steinreich Communications has offices in Washington, Los Angeles, Frankfurt and Tel Aviv.
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