julian tannerCohn & Wolfe has elevated the CEO of its AxiCom unit, Julian Tanner, to the new post of global technology leader across C&W.

The WPP-owned firm acquired 21-year-old, London-based AxiCom in 2008 but kept the tech PR operation independent.

C&W CEO Donna Imperato said Tanner will remain based in London with day-to-day oversight for the firm's tech business across all regions. He is charged with growing the firm's global tech footprint and broadening its B2B and B2C work.

C&W named AxiCom co-founder and UK managing director Helen Ridgway as the firm's new CEO. Martina Brembeck is co-founder and heads its German operations while Henry Brake takes over UK operations as managing director.

Anna Cahill Leonard left the global tech chief post at C&W in 2013 for Antenna Group.